Senior Media Advisor

About Our Client

Our client is a State Government entity operating within the water sector. They play a critical role in the community's well-being, environment, and economy. With a strong commitment to sustainability and innovation, they are dedicated to delivering exceptional service and building a positive reputation within the community.

About The Role

We are seeking an experienced and dynamic Senior Media Advisor to join a high-performing Corporate Communications team. This pivotal role is instrumental in building and enhancing our client's brand and reputation through proactive and positive engagement with traditional media. You will be responsible for developing and executing strategic media plans, driving positive public relations initiatives, and expertly managing reactive media inquiries to protect the organisation's standing. This role demands a proactive approach, exceptional communication skills, and the ability to thrive in a fast-paced environment where priorities can shift rapidly.

Key Accountabilities

• Drive proactive public relations programs to maximise positive sentiment and brand recognition.
• Develop and maintain a comprehensive calendar of proactive public relations activities and supporting materials.
• Plan and pitch compelling stories to media outlets to generate positive coverage.
• Manage reactive media inquiries and develop timely, accurate media statements.
• Participate in a rotating on-call roster to provide essential media support for incidents.

Soft Skills

• Exceptional written and verbal communication.
• Highly creative with a strong news sense.
• Demonstrated ability to work collaboratively in a team.
• Strong commercial acumen and sound judgment.
• Ability to adapt quickly to changing priorities and short deadlines.

Desirables

The ideal candidate will possess significant media management experience and a proven track record in developing and implementing effective Public Relations programs. We are particularly interested in candidates who have recent experience working within a larger scale State Government Organisation, understanding the unique complexities and stakeholder landscape. A relevant qualification in marketing, communication, or a related field is highly desirable.

Crucially, strong, established networks with media professionals in Melbourne are essential for success in this role, enabling immediate impact and fostering key relationships. Because of this, we are not entertaining interstate or international candidates.

If you are a media professional with a passion for public service and a desire to contribute to a vital organisation, we encourage you to apply. This is an exceptional opportunity to make a significant impact on our client's reputation and contribute to meaningful work.

To express your interest, please apply within the next 24 hours. Applications for this position will close on Wednesday 12th June at 5pm.