About Us

80 Proof Australia is an independent, Australian-owned liquor business built on the pillars of Innovation, Disruption and Fun.

We’re here to do things differently—bringing consumers trend-driven products, cutting-edge marketing, and brands that spark loyalty and excitement. As our portfolio and footprint grow, we’re expanding our team to take our impact further in the Western Melbourne and Regional VIC markets.

About the Role

We’re looking for a driven and experienced Territory Sales Manager to take ownership of a high-potential territory spanning inner western suburbs of Melbourne and key regional centres including Geelong, Ballarat and Bendigo.

This role has a clear focus on both on-premise and off-premise sales, with a strong emphasis on business development and growing brand presence and distribution.

Key Responsibilities

Manage and grow existing on- and off-premise accounts

Identify and convert new business opportunities to increase ranging and visibility of the 80 Proof portfolio

Build long-term, collaborative relationships with venue managers, retailers, and buying groups

Execute a structured journey plan to maximise territory coverage and efficiency

Achieve sales targets, distribution KPIs, and brand activation objectives

Deliver in-market promotions, tastings, and events to build awareness and consumer trial

Represent the brand with passion, energy, and professionalism

Who You Are

Proven experience in liquor or FMCG sales, managing a territory with both existing and new customers

Strong knowledge of both on-premise and off-premise environments

Highly driven, motivated by targets, and proactive in identifying growth opportunities

Excellent communicator and relationship builder, able to influence at all levels

Organised and capable of managing your time and priorities independently

A passion for brand building and delivering exceptional customer service

What We Offer

Competitive base salary + performance based bonus structure

Fully maintained company vehicle, phone and iPad

Opportunity to represent a portfolio of high-growth, innovative liquor brands

A supportive, fast-paced team culture where no two days are the same

Real autonomy, with the chance to make your mark in a growing business

Ready to Join the Movement?

If you're looking for a dynamic role where you can own a territory, grow great brands, and be part of a business that does things differently—we want to hear from you.

Apply now with your resume and a short cover letter outlining your relevant experience and what excites you about working with 80 Proof.