Senior Manager – Promotional Channels | Leading Australian Retailer

• Develop and execute strategy for catalogue and email channels
  
  
• Lead high-impact promotional campaigns from concept to deployment
  
  
• Implement innovations to grow engagement, conversions, and customer reach

Are you a commercially savvy marketing leader who thrives in a high-volume, fast-paced retail environment? Join one of Australia’s most recognised retailers and take full ownership of two of its most influential customer channels — Catalogue and Email.

The Role:
As the Senior Manager, Promotional Channels, you'll drive the strategy, execution, and performance of this retailer’s core promotional programs across catalogue (print and digital) and email marketing. This is a senior leadership role with end-to-end P&L accountability and the opportunity to make a direct impact on customer engagement, brand perception, and sales outcomes.

Reporting to the Head of Customer Engagement, you’ll lead a team of specialists and collaborate cross-functionally with Marketing, Commercial, Digital, and Operations teams to ensure promotional content is timely, compelling, and effective.

Key Responsibilities:

• Develop and execute strategy for catalogue and email channels aligned to business priorities
  
  
• Lead high-impact promotional campaigns from concept to deployment and post-campaign analysis
  
  
• Full P&L ownership: manage budgets, drive performance, and report to senior stakeholders
  
  
• Implement innovations to grow engagement, conversions, and customer reach
  
  
• Leverage tools such as GA4, Figma, and email automation platforms to optimise performance
  
  
• Lead, mentor, and develop a high-performing team
  
  

About You:

• Demonstrated strategic and executional marketing experience, ideally in high-volume B2C, retail or trade marketing environment
  
  
• Deep expertise in catalogue and/or email campaign management
  
  
• Proven ability to lead teams and own channel performance end-to-end
  
  
• Strong commercial acumen with budget ownership experience
  
  
• Hands-on knowledge of marketing analytics, customer journeys, and digital performance tools
  
  
• Experience using platforms such as Google Analytics 4, Adobe Experience Manager, Figma, and email marketing tools (e.g Insider)
  
  

What’s On Offer:

• A high-impact leadership opportunity in one of Australia’s most loved retail brands
  
  
• Full ownership of key promotional levers that directly drive sales and customer connection
  
  
• A collaborative, down-to-earth culture that values innovation and accountability
  
  
• Competitive salary and leadership exposure

Call Michelle Rubinstein at The Onset on 0413 463 043 or apply now to lead a channel portfolio that’s front and centre in the lives of millions of Australians.