Brain and Mind Hub is looking for a full time creative and driven Digital Marketing Coordinator to join our team! In this role, you’ll help us connect with individuals seeking support and raise awareness of the novel mental health service we provide. If you’re eager to use your digital marketing skills to make a meaningful impact, we’d love to hear from you!

About the Role:

The ideal candidate will be responsible for managing and executing digital marketing strategies across multiple platforms to enhance our clinic’s online presence, increase client engagement and promote our mental health services.

The Digital Marketing Coordinator will work closely with our team leaders across Communications & Marketing, Operations, and Admin to develop, implement and optimise digital campaigns, ensuring they are aligned with Brain and Mind Hub's vision and mission to provide comprehensive mental health care.

Key Responsibilities:

Social Media Campaign Management: Develop, manage and execute Meta (Facebook & Instagram) campaigns, as well as LinkedIn campaigns, to drive brand awareness, client engagement and lead generation.

Google Advertising: Plan, create and optimise Google Ads campaigns, including search, display and remarketing strategies.

Website Management: Regularly update and maintain the clinic’s website, ensuring it is user-friendly, visually appealing and optimised for search engines (SEO).

Digital Strategy Development: Develop and implement digital marketing strategies to meet organisational goals, enhance online visibility and attract new client

Content Creation & Posting: Develop engaging content for various platforms, including blog posts, social media posts and newsletters.

Resource Development: Collaborate with the team to develop and maintain digital resources such as guides, e-books and client information materials.

Graphic Design: Design visually appealing assets, including social media graphics, banners and marketing materials.

Data Reporting & Forecasting: Regularly analyse campaign performance, prepare reports and forecast results to optimise ongoing and future campaigns.

Budget Management: Monitor, manage and report on the digital marketing budget, ensuring effective allocation and optimisation of funds across various channels.

What We’re Looking For:

A relevant qualification in digital and social media marketing.

Proven experience in digital marketing (preferably in the healthcare, wellness or mental health sector) with hands-on experience in managing paid social media campaigns, Google Ads and website management.

Strong understanding of digital marketing metrics, SEO, SEM and content creation.

Proven experience with website management tools (e.g., WordPress) and a basic understanding of HTML/CSS is a plus.

A creative mindset with the ability to develop engaging and informative content that resonates with our target audience.

Excellent communication and organisational skills, with a keen attention to detail.

Ability to manage multiple campaigns simultaneously while adhering to deadlines.

Strong analytical skills with a data-driven approach to campaign optimisation.

A passion for mental health and helping people access the care they need.

Desirable Attributes:

Canva proficiency for designing on-brand graphics quickly and effectively.

Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for creating high-quality visual assets.

Experience with website management platforms (e.g., WordPress) and a strong understanding of SEO best practices to ensure optimal website visibility and performance.

Experience in data reporting tools (e.g., Google Analytics, Facebook Insights) and the ability to use data to forecast trends and refine strategies.

Strong budget management skills, with the ability to optimise ad spend for maximum ROI.

Experience in email marketing platforms (e.g., Mailchimp) and managing email list segmentation.

Familiarity with video editing tools and creating multimedia content for digital marketing campaigns is a plus.

Why Join Us?

At Brain and Mind Hub, we are dedicated to reshaping mental healthcare through a brain-based approach. By joining our team, you’ll be part of an organisation that’s making a real difference in people’s lives. You’ll have the opportunity to use your digital marketing skills to promote services that truly matter and contribute to a positive impact in the community. We offer a collaborative and supportive work environment where creativity is encouraged and your contributions will help shape the future of mental health care. If you're looking for a role where you can blend your passion for digital marketing with your desire to make a meaningful difference, this is the place for you.

How to Apply:

Please submit your resume and a cover letter detailing your relevant experience and passion for mental health to [email protected].

Interviews will commence shortly to ensure this vital role is filled without delay.

Diversity at Brain & Mind Hub Sunshine Coast

Thompson Brain & Mind Healthcare is committed to upholding principles of diversity, equity, accessibility and inclusion, and we highly value the skills, perspectives and experiences offered by applicants from a diverse range of backgrounds.