The Company
This fast-growing lifestyle brand is shaking up the health and fitness industry with a powerful mix of premium products, digital innovation, and serious brand personality. With a cult-like following, a thriving eCommerce presence, and a national retail footprint, they’re on a mission to help people live better, train harder, and feel stronger. This is a business where ideas are valued, voices are heard, and action is taken—no red tape, no egos, just a team of passionate professionals working together to drive success. If you want to be part of a business that moves fast, has fun, and makes a real impact, this is your moment.

The Role
We’re looking for a Creative Lead to take charge of brand storytelling and visual direction across digital, packaging, and in-store channels. As the most senior creative in the business, you’ll set the standard for design excellence, lead concept development, and help shape how the brand shows up in the market.
This is a strategic role, not just executional. You’ll guide the creative vision, mentor junior designers, and work hand-in-hand with marketing, eCommerce, and product teams to bring bold ideas to life. The ideal candidate will bring experience in FMCG, retail, or agency-side work with consumer brands, with a strong portfolio that demonstrates both packaging and digital expertise.

What You’ll Be Doing

• Develop and lead the creative strategy across packaging, digital content, and branded campaigns
• Own the visual identity of the brand across retail, DTC, and partner channels
• Create high-impact packaging that stands out on shelves and connects with consumers
• Oversee the design of assets for web, email, social, and paid performance campaigns
• Collaborate with internal stakeholders to ensure alignment and consistency across all touchpoints
• Manage and mentor a small creative team (1–2 direct reports), driving performance and growth
• Maintain a high standard of design thinking and execution, from concept through to delivery

What You Bring

• 5+ years’ experience in a creative role, with experience in FMCG, retail, or consumer brand-focused agencies
• A folio that showcases exceptional packaging and digital design across multiple platforms
• Strong skills across Adobe Creative Suite and other relevant design tools
• Ability to think strategically and conceptually while still delivering on the details
• Excellent stakeholder management and communication skills
• Experience mentoring or leading junior creatives
• A bias for action, an eye for aesthetics, and a passion for pushing creative boundaries

Why You’ll Love It Here

• Competitive salary package
• Hybrid work setup
• Free products and generous staff discounts
• Fast-moving, no-ego environment with real opportunity for growth
• A chance to define and lead the creative direction of one of Australia’s most exciting health and lifestyle brands

Apply Now
Submit your CV and portfolio to be considered. For a confidential chat about the role, reach out to Juliette Noone at [email protected].

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