About the Business:

For over 80 years, the Australian Institute of Management (AIM) has empowered individuals and organisations to thrive with industry-focused education solutions. AIM has developed over 100 short courses and Vocational Qualifications to help our students advance their skills and career, regardless of industry and experience. Today, AIM is the market leader in corporate education and training. Our unmatched breadth and depth of programs enables us to support organisations to drive team engagement and growth objectives.

AIM is part of Scentia, which also includes The Institute of Executive Coaching and leadership (IECL) and Australasian College of Health and Wellness (ACHW).

Position Summary

As our Product Marketing Manager for Digital Skills, you’ll be at the heart of our go-to-market strategy—turning our Digital training products into must-have solutions for institutions and learners alike. You’ll define positioning, lead product launches, and equip the sales team with insights and tools that speak to educators, administrators, and decision-makers in the sector.

Responsibilities

Develop and execute go-to-market strategies for new and existing products.

Create compelling messaging and positioning that resonates with target audiences.

Collaborate with product management to understand product roadmaps and influence feature prioritization based on market needs.

Enable the sales team with effective sales tools, training, and competitive intelligence.

Collaborate with Product management on product launches, ensuring alignment across teams and timely delivery of launch materials.

Monitor market trends, customer feedback, and competitor activities to inform strategic decisions.

Support and collaborate with the broader marketing team to drive demand generation.

About You

3+ years of experience in product marketing, preferably in a technology / digital environment.

Strong strategic thinking, planning, communication, and storytelling skills.

Proven experience launching products and enabling sales teams.

Ability to work cross-functionally and manage multiple projects simultaneously.

Experience with market research, competitive analysis, and customer segmentation.

Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).

Benefits & Perks

Flexible Working Arrangements: Enjoy the flexibility to balance work and life.

Career Growth Opportunities: Access to continuous training and development to advance your career.

Vibrant Office Culture: Be part of a fun and dynamic office environment.

Employee Assistance Program (EAP): Access to support and resources for your well-being.

Ongoing Training & Support: Continuous learning opportunities and support provided.

Complimentary Short Courses: Free access to a variety of short courses.

Monthly Celebrations: Join us for monthly cake days to celebrate our successes among other social events.

Paid Volunteer Days: Two paid days to volunteer and give back to the community.

Collaborative Team Environment: Work with a great team that values collaboration and innovation.

The Culture

We are passionate about connecting people and organisations through learning. Our culture is the foundation of our success, driven by a clear core purpose and behaviours that are deeply embedded in our organisational DNA. Together, they shape who we are, how we work, and the impact we make.

If you would like to be part of our journey, simply click “Apply Now” and our recruitment team will reach out to you.