Overview of the Role:
The Sales and Marketing Manager is responsible for leading and executing the marketing, branding, and revenue growth strategies for TWY & Co’s portfolio of hospitality brands, including Soonta, Momentea, and Sip & Sea. This role plays a critical part in driving customer acquisition, building brand equity, managing multi-channel campaigns, and supporting franchisee sales performance nationally.

Key Responsibilities:

Develop and implement marketing strategies for each brand under the TWY & Co portfolio

Drive national and local store marketing initiatives in collaboration with franchisees and store managers

Oversee brand management, campaign development, and digital marketing (SEO, SEM, social media)

Analyse customer insights, market trends, and competitor activity to guide positioning and promotions

Develop pricing, promotions, and loyalty strategies to support revenue growth

Manage external agencies and creative teams to deliver campaigns on time and within budget

Monitor and report on key marketing and sales performance indicators

Support franchisee sales training and promotional execution

Qualifications & Experience:

Minimum 5 years’ experience in a marketing or sales leadership role

Proven ability to build and implement brand and marketing strategies

Strong communication and leadership skills

Reporting Line:
The Sales and Marketing Manager reports directly to General Manager