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Paid Social Specialist

Empire Amplify
Cremorne, VIC
A$75,000-$90,000 p/a
Marketing & Communications → Digital & Search Marketing
Full-time
Hybrid

Posted 6 days ago


Empire Amplify delivers high-performance strategies built exclusively for business owners who want real results - without the fluff. Our mission is simple: connect ambitious brands with expert-led digital marketing that actually moves the needle.

We provide done-for-you solutions in SEO, paid advertising, content, and performance strategy - all designed to drive growth and scale revenue. No lock-ins, no jargon, just transparent, results-driven marketing tailored to your business.

The Opportunity:

We’re looking for a Paid Social Specialist to join our performance media team and take the reins on Meta, Instagram, TikTok, LinkedIn, and Pinterest campaigns for fast-moving, high-growth brands.

You’ll bring the technical skills to build, optimise, and scale campaigns — and the performance mindset to back every decision with data. This role is perfect for someone who thrives in a fast-paced environment, works autonomously, and knows how to get results without the fluff.

What You'll Be Doing:

Building and managing paid social campaigns across Meta, Instagram, TikTok, LinkedIn, and Pinterest.

Analysing data, spotting trends, and refining strategies to maximise ROI, ROAS, and lead generation.

Writing and testing campaign copy, creatives, and CTAs to improve performance.

Managing budgets and ensuring campaigns are pacing correctly, with zero surprises at month-end.

Running daily performance checks and staying on top of all moving parts.

Collaborating with content, design, SEO, and search teams to align messaging and creative.

Advising on new features, betas, and Paid Social innovations — and rolling them out for clients.

Conducting market research and competitor analysis to inform campaign direction.

Serving as the go-to technical contact for Account Managers and clients.

Logging all campaign activities and performance updates in our CRM (SENTR).

What We're Looking For:

3 years of Paid Social experience across Meta platforms (Facebook/Instagram), with TikTok, LinkedIn, and Pinterest as a bonus.

Experience running campaigns for both e-commerce and service-based brands.

Strong working knowledge of backend tools like Shopify, WordPress, and Google Analytics.

A knack for turning data into decisions — and communicating those insights clearly.

Excellent organisation skills and the ability to juggle multiple campaigns with ease.

Why Empire Amplify:

Hybrid working environment.

Competitive salary.

Catered lunch every Friday and fully stocked beer & wine fridge.

Join a global team of 1200+ digital experts.

Work with fast-growing brands that want to win.

Clear progression and support from some of the best in the business.


About Empire Amplify

Cremorne, VIC, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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