Social Media Coordinator

Join the Social Media Team at the NSW Ministry of Health for an exciting opportunity as Social Media Coordinator in the Strategic Communications and Engagement branch.

About us

• We are a passionate, creative team of social media experts dedicated to sharing important health messages with the people of NSW.

• Explore boundless potential in a dynamic and interesting environment. Work with a range of stakeholders from across many different fields in the NSW Health system.

• We offer robust development and growth support to all our employees, ensuring you have the resources and opportunities to thrive in your career.

To learn more about the Ministry and what benefits we offer, access our Employee Benefits Handbook.

About this role

The Social Media Coordinator is responsible for coordinating social media communications activities for the NSW Ministry of Health to inform the public and the NSW Health system of important health messages.

This role supports the Senior Social Media Officer and Manager, Social and Content by leading paid and organic social media campaigns, developing high quality and engaging social media content and contributing to other important communications activities for the NSW Ministry of Health and related organisations.

You'll be joining the largest public health system in Australia and contributing to a world-class health system.

Crown Clerk 7/8, starting salary from $110,266 - $122,058 p.a. (plus Super and annual leave loading, with a 35-hour work week)

For more information, please read full role description.

What you'll be doing

• Use your knowledge of social media and content to lead the development and execution of complex paid and organic social media campaigns and strategies

• Act as lead for urgent and emergency communications activities and campaigns resulting from emerging issues

• Develop high quality and engaging social media content for channels like Facebook, Instagram, TikTok, LinkedIn and YouTube

• Proactively monitor and report on social media activity, through analytics and other monitoring tools, to improve campaigns and strategies

• Identify new opportunities, technology and social media channels that will enhance campaigns and strategies

• Undertaken community management and monitor social media channels to ensure critical and sensitive issues are raised with the Senior Social Media Officer and Manager, Social and Content

• Take part in the team’s weekend and on call shift roster to support out of hours business needs

About you

• Social media or digital communication expert with proven experience leading complex paid and organic social media campaigns and strategies

• Effective project manager who is comfortable collaborating with diverse stakeholders to achieve communication objectives

• Skilled storyteller with proven experience creating and coordinating the development of engaging social media content for a range of channels and audiences

• In-depth understanding of contemporary best practice in social media, communication trends and emerging digital technologies, including the use of analytics to inform social media content

• Willingness to work outside normal business hours, which may include evenings, weekends and public holidays and participation in the team shift roster

How to apply

At The Ministry of Health, we want you to make the most of the opportunities you’ll get to grow your skills and your career, surrounded by authentic, smart people and leaders.

Please review the role description and submit an up-to-date resume (up to 5 pages) and cover letter (1-2 pages) explaining your interest and motivation in applying for this role.

In your cover letter please outline your experience developing complex paid and organic social media strategies and highlight your approach to project management and content creation.

For role related queries or questions contact Nathan Berton-Rule on [email protected] and quote REQ566517

If you do require any adjustments to the recruitment process during the recruitment process, please contact Nathan Berton-Rule on [email protected]

Closing Date: 11:59pm Monday, 28 April 2025

Our commitment to diversity and inclusion

At the Ministry of Health, we are committed to creating a diverse, inclusive, and flexible environment which reflects the community and customers we serve. We actively promote the employment of women, people with a disability, Aboriginal and Torres Strait Islander peoples, LGBTIQ+ community and people from culturally and linguistically diverse backgrounds.

If you identify as Aboriginal or Torres Strait Islander and would like assistance with your application or to obtain more information on how to apply, please visit The Stepping Up Initiative.

To be eligible for employment in these roles you must be an Australian citizen, or a permanent resident, or a New Zealand citizen, or hold a valid visa with permission to work in Australia.

Additional information