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Head of Demand Creation & Growth

BEARD CAPITAL PARTNERS PTY LTD
Surfers Paradise, QLD
A$220,000 p/a +
Marketing & Communications → Digital & Search Marketing
Full-time
Hybrid

Posted 18 days ago


About Beard Capital

Beard Capital is building the next-generation house of consumer brands, powered by creator-led growth strategies. With a vision to redefine how modern brands scale and succeed, we're looking for a data-driven growth leader to help build an internal engine that transforms attention into revenue - setting the foundation to become a future private equity powerhouse.

Snapshot of the Role

Full-Funnel Ownership: Paid media, lifecycle automation, CRO, analytics.

Creator Content Machine: Source and manage creators; scale UGC production through AI-powered content clipping.

Team Leadership: Lead a remote execution team based in the Philippines (media buyer, video editor, retention specialist, influencer coordinator).

Budget Responsibility: Manage and confidently scale daily spend of $100–200k, optimising based on performance metrics.

Growth Accountability: Present clear monthly reporting on CAC, LTV, MER and overall growth insights.

What Does Success Look Like?

Growth Metrics: Achieve and maintain an LTV/CAC ratio greater than 3, meeting clear revenue and profitability milestones.

Team Excellence: Build and lead a high-performing team that operates autonomously and consistently delivers exceptional results.

Lifecycle Mastery: Establish automated marketing funnels that consistently drive at least 25% incremental revenue through lifecycle channels.

Operational Impact: Confidently scale daily advertising spend to A$100-200k/day while maintaining key profitability benchmarks.

Strategic Clarity: Regularly provide actionable analytics and strategic recommendations that directly enhance Beard Capital’s growth trajectory.

You’ll Bring

8+ years’ experience scaling DTC or creator-led brands to A$15–75M revenue.

Proven experience managing Meta and TikTok ads, with annual spend ≥ A$2M.

Expertise in lifecycle marketing automation (Klaviyo, Postscript).

Demonstrated success in running UGC and influencer marketing programs.

Strong analytical skills, continuous experimentation, and rapid iteration.

Nice-to-Have: Experience with CPG launches, Shopify headless solutions, or managing remote teams in the Philippines.

What’s on Offer

Salary: Approx. A$220k base (commensurate with experience) + performance bonus (up to 30%).

Flexibility: Remote-first with Gold Coast office access and monthly strategy days in-person.

Impact: High-autonomy environment with direct collaboration with the founder.

How to Apply

We value initiative and going above and beyond - so instead of just clicking "Apply Now," we invite you to demonstrate your strategic thinking and practical experience.

Email [email protected] and include:

A Loom video showcasing your best A$1M+ campaign and your approach to scaling.

A screenshot of a growth dashboard you've personally built or regularly use to drive decisions.

A brief 90-day action plan detailing how you'd launch a new brand using creator-driven content strategies.

We're looking for someone analytical, ambitious, and passionate about driving growth through creator-led storytelling. If that's you, let's talk.


About BEARD CAPITAL PARTNERS PTY LTD

Surfers Paradise, QLD, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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