Title: Marketing & Communications Executive

Position Overview:

The Marketing Executive is responsible for planning, executing, and optimising marketing initiatives that drive brand awareness, increase bookings, and support overall business objectives. This role involves digital and traditional marketing, content creation, social media management, campaign coordination, and partnerships. You will play a critical role in shaping how Rydges Fortitude Valley is perceived in the competitive hospitality market.

Our Vision is being leaders in creating experiences and properties that escape the ordinary.

Our Purpose is to make the day better for ourselves, each other, our group, our customers and communities. We do this by living our values of empowerment, possibilities and community. We achieve our Vision and Purpose by delivering on our goals and values.

Our Goals

• Growing revenue above market
• Maximise assets
• Business transformation

Our Values

• Empowerment: We make it happen
• Possibilities: We evolve and innovate
• Community: We make the connection

Your day-to-day

• Marketing Strategy & Execution
  • Assist in developing and implementing annual and quarterly marketing plans aligned with hotel business goals.
  • Support the rollout of national brand campaigns and tailor them to suit local market needs.
  • Work closely with the Director of Sales & Marketing to identify and act on promotional opportunities.
• Digital Marketing & Website Management
  • Manage and optimise the hotel's presence on the Rydges website, OTAs, Google My Business, and third-party directories.
  • Implement SEO strategies and monitor website performance metrics.
  • Coordinate with corporate digital teams on PPC, retargeting, and email marketing campaigns.
• Social Media & Content Creation
  • Plan and manage content across social media platforms (Instagram, Facebook, LinkedIn, TikTok).
  • Create engaging copy, photography, and video content showcasing the hotel, local attractions, events, and guest experiences.
  • Monitor social engagement and respond to guest interactions in line with brand tone.
• Branding & Design
  • Ensure all marketing materials adhere to brand guidelines.
  • Liaise with graphic designers or use in-house tools (e.g., Canva, Adobe Suite) to produce brochures, flyers, signage, and menus.
• Partnerships & PR
  • Develop relationships with local influencers, media outlets, tourism bodies, and event organizers.
  • Coordinate familiarisation visits, media stays, and press release distribution.
  • Support cross-promotions with local businesses, including restaurants, event venues, and tour operators.
• Reporting & Analytics
  • Track and report on the performance of campaigns, social media, and other marketing activities.
  • Provide monthly reports with insights and recommendations for continuous improvement.

• Support the General Manager and hotel leadership where appropriate to develop campaigns for the hotel, ensuring compliance with brand standards and staying within budgets.
• Manage the relationship with suppliers and advertisers to deliver the campaigns, and work as required with the Australian commercial team to ensure brand consistency.
• Key areas of responsibility include:-

What we need from you

• Graduate/Bachelor’s degree in PR, Marketing or Communications preferred
• Strong copy writing skills
• Strong knowledge of social media platforms, EDM and contents management
• Training in design software such as Indesign, Photoshop, Illustrator or similar as available
• Marketing experience within the hotel, travel, F&B or retail industry an advantage
• Knowledge of marketing principles, innovation process and strategic planning process
• Effective and/or persuasive verbal and written communication skills
• Knowledge of Digital Marketing channels and insights
• Strong Design Skills to support hotel