I’m excited to present this opportunity with our client, an Australian owned leader in their market who have been operating for over 10 years. We're currently seeking to appoint a dynamic and highly competent Retention Marketing Manager to join this thriving team.

Reporting directly to the CEO, this is a unique role where you'll design and execute cutting-edge retention strategies to enhance customer loyalty, reduce churn, and increase lifetime value.

The Key Responsibilities required of you in this role include:

• Lead a high-performing team of two, collaborating with the CEO and senior leaders
  • Leverage advanced data analytics and CRM tools (specifically Braze) to drive impactful strategies
  • Develop and implement data-driven retention strategies across the customer lifecycle
  • Own the customer journey, ensuring satisfaction, loyalty, and long-term engagement
  • Work cross-functionally to enhance overall customer experience and messaging consistency
  • Stay ahead of industry trends and implement innovative retention strategies

Data Analysis and Campaign Optimization:

• Monitor and report on key customer metrics to senior leadership
• Analyze customer behavior and create predictive models for segmentation and churn reduction
• Optimize Braze utilization for personalized, data-driven campaigns
• Integrate additional communication channels like push notifications and in-app messaging
• Conduct A/B testing and develop automated campaigns based on predictive models

The Qualifications and Skills required for this role include:

• Recognized tertiary Marketing qualifications
• 4+ years in retention marketing, with 2+ years in a management role
• Proven track record in churn reduction and retention strategies, driving commercial ROI
• Advanced knowledge of CRM systems, particularly Braze, with experience utilising them to optimize retention campaigns
• Strong analytical, communication, and leadership skills with the ability to manage and mentor a team, fostering a collaborative results-driven environment
• Experience in customer lifecycle management, with a continuous drive for improved performance
• Solution focused with the ability to influence decision-making at an executive level

In this full time permanent role, you will have the chance to shape retention strategies with direct impact on business expansion. Working closely with the CEO and senior leadership team, you’ll drive innovation, customer loyalty, and long-term business growth. You’ll help them redefine the customer experience while leading a passionate and forward-thinking team.

Not only will you have access to exciting benefits including events, you will be rewarded with your contribution toward the company’s charity funds supporting Australian communities.
This role involves working within a supportive team environment within an energetic and vibrant culture.

If you're ready to make a significant impact and be part of a committed, talented team, this role is for you. Please reach out to me at [email protected] if you feel you are suitable for this role.