About the role

The purpose of this position is to lead a proactive team to grow the Penrith visitor economy. Penrith is a growth city and the opening of the Western Sydney International Airport (WSI) in late 2026 provides a platform to grow Penrith’s visitor economy – attracting capital investment, increasing day trips and overnight stays.

This position is responsible for the delivery of actions in the Penrith Visitor Economy Strategy 2023-2030 (VES) and contributes to related actions in the Penrith Economic Development, 24 Hour Economy and events strategies. and The Visitor Economy lead works strategically to grow the visitor economy. The Visitor Economy Lead reports directly to the City Marketing Program Manager. Key to success is building and maintaining strong and effective strategic alliances to attract investment and encourage visitation to Penrith. The Visitor Economy Lead is collaborative and values relationships within Council, with local tourism and hospitality businesses, strategic partners, other Councils and state and Federal Government agencies. The Visitor Economy Lead contributes to broader Economy and Marketing outcomes and Council projects in the context of promoting Council's vision and values.

Essential criteria

• Tertiary qualification in Marketing, Tourism or another related field
• Demonstrated capability to deliver projects on time and on budget
• Demonstrated experience researching, organising and distributing information
• Demonstrated experience in content creation for online channels
• Demonstrated experience scheduling and monitoring online content for marketing campaigns
• Proven administrative skills, including PC skills, customer service experience and time management skills
• Ability to work with minimal supervision
• Knowledge and understanding of EEO and WHS principles.

Commencing salary: $112,849.00 - $130,626.00 per annum, plus 11.5% Superannuation.

How to Apply

You will be required to undertake employment checks, which may include a Criminal History Check, Qualification Check, Working with Children Check, Medical Declaration and/or a Functional Test, as relevant to the position for which you have applied. Where a Criminal History Check is required and has returned a result that indicates disclosable court outcomes, you will be required to provide a copy of the report to Penrith City Council, for review, in order to progress through the recruitment process.

Visit careers.penrith.city to view the position description and to find out more information about employment with Penrith City Council. To submit your application, please apply online using the link below.

In addition to a cover letter and resume, applicants are required to submit comprehensive responses to the selection criteria (listed above) as a part of their initial application. Applicants who do not meet the essential criteria will not be considered.

Completed applications must be received by 11.55pm on the closing date. Please allow 4 weeks from the closing date for the processing of your application.

For further information about the position, please contact Kevin Brennan, Head of Economy and Marketing, on 4732 7450.

About us

At Penrith City Council, we’re passionate about people; in our community and in our workplace. We want you to be able to be your best self and we get that work is just one part of your life, so we’re here to support you in the moments that matter. As the winner of the 2020 Local Government Excellence in People and Culture Award and an Excellence Award winner in the 2020 Australian HR Awards, you can be confident in joining a workplace that offers truly outstanding benefits, including:

• A range of flexible work arrangements
• 18 weeks paid maternity leave
• Health and wellbeing leave
• 15 days personal leave
• Significant financial and leave support for undertaking further education
• Diverse salary packaging
• Free access to all Ripples venues
• And much, much more!

Council is a Child Safe Organisation, for more information about this please see our website.

Applicants must have the right to live and work in Australia to apply for this position.