Job Description

1. User Acquisition – Expand the user base by identifying and engaging new audiences.
2. Monetisation – Drive revenue growth to achieve $800K ARR within 18 months.

The Role

Are you excited about AI products and growth marketing? The Bookipi Group is looking for a Growth Hacker to drive the expansion of our AI-powered meeting assistant. Join us and take the lead in growth hacking an innovative AI product.

The ideal candidate can demonstrate their ability to deliver on campaigns and drive user acquisition through growth hacking actions and the coordinated action of the team around them.

We are a Remote First company and allow full Work From Home.

Key Actions & Duties

• Develop and execute data-driven growth strategies to acquire, engage and retain users.
• Identify and test new audience segments to drive product adoption
• Optimise user acquisition channels, including organic, paid, referral and viral loops

• Craft compelling messaging and positioning to showcase the AI meeting assistant's value
• Develop and execute AI-focused marketing campaigns that resonate with the audiences
• Collaborate with the product team to refine the onboarding experience and user journey

• Set and track growth KPIs, including acquisition, activation and retention metrics
• Conduct A/B testing, funnel analysis and user behaviour tracking to optimise conversion
• Leverage AI-driven insights and automation tools to enhance marketing performance

• Leverage AI and automation to drive organic word-of-mouth and referral growth
• Build and engage an AI-enthusiast community around the product
• Collaborate with influencers and AI thought leaders to amplify product visibility

• Work closely with engineering, product and design teams to align on growth initiatives
• Continuously test and iterate on growth experiments to find high-impact opportunities
• Stay ahead of AI and marketing trends to apply innovative growth hacking techniques

• Growth Strategy & Execution
• AI Product Marketing & Positioning
• Performance & Data Analytics
• Viral & Community Growth
• Collaboration & Experimentation

Skill & Experience Requirements

• 4+ years’ work experience in a similar role
• Understanding of AI in a marketing context
• Strong experience in digital marketing roles with demonstrable hands-on success
• Commercially driven and customer centric
• Project management skills; ability to collaborate with cross-functional partners and prioritise high impact activities
• Knowledge working with Wordpress
• Experience working with affiliate partners and influencers
• Experience in building communities
• Degree in Marketing, Communications, or related field
• B2B experience

The Opportunity for You

This is your opportunity to take a new product, directly apply your skills, create value and take it to the next level. You have the opportunity to make a major impact, control budgets, and write your own ticket to success. Are you up for the challenge?

To Apply

Write a succinct cover letter outlining what you have accomplished in a previous growth hacking role and how you will bring that to the Bookipi Group, an innovative SaaS.

About you

As an experienced Growth Hacker, you will apply what you’ve previously accomplished and make an impact. You will have the opportunity to apply your skills in a dynamic and innovative environment. You will lead the AI Meeting Assistant marketing team’s efforts and own that success.

Our experienced marketing team will ensure the continued development of your skills. You will collaborate with cross-functional teams to collect feedback, analyse data, and make recommendations to improve the performance of your marketing campaigns. Your contributions will directly impact the success of AI Meeting Assistant by delivering the reliable acquisition of customers.