Independent hospitality group

Marketing and growth role

Empowering and enjoyable organisation

About Us:

We’re a group of 24 independently-owned hotels located across the city of Melbourne and vibrant regions in Victoria and Queensland. With over a decade of continuous growth, we've built a strong foundation. Now, we’re looking for a Growth Marketing Manager to help take us to the next level.

The Role:

As the Growth Marketing Manager, you will lead our strategic efforts to grow our share in the competitive pub and hospitality market. You’ll be the driving force behind identifying opportunities, analysing competitor activity, and creating marketing strategies that align with our business goals and market trends. You’ll work with a decentralised team and your role will involve both strategy development and hands-on operational marketing.

You’ll be managing a network of 24 pubs, focusing on food and beverage, entertainment, retail, gaming, and more, with a strong emphasis on boosting brand awareness and customer engagement. It’s vital to understand the local market dynamics, ensure you’re always ahead of trends, and invest wisely to get the best returns for our pubs.

Responsibilities:

Develop and execute strategic marketing plans across multiple hotels, increasing growth and brand recognition.

Conduct in-depth competitor analysis to understand the market landscape and identify growth opportunities.

Manage a range of marketing initiatives, from social media to promotions and activations, that speak to both the local communities and larger market.

Work collaboratively with area managers to ensure that each hotel has a tailored marketing approach that fits its unique audience.

Build trust and strong relationships with hotel managers, owners, and key stakeholders, ensuring alignment and collaboration on all marketing activities.

Focus on both operational and strategic efforts, with a clear understanding of when to act creatively and when to focus on efficiency.

Leverage your knowledge of the food and beverage, entertainment, gaming, retail and hospitality industries to create impactful marketing campaigns.

About You:

Strong experience in marketing, ideally within the hospitality or pub industry, with a clear understanding of what works in this space.

A strategist at heart, with the ability to identify trends and opportunities for growth in a collaborative environment.

Excellent communication skills, with the ability to work closely with managers and owners who value autonomy while still achieving cohesive marketing efforts.

Proven track record in competitor analysis and using data to inform strategy and activations.

Ability to balance creative and operational thinking.

Be practical and makes things happen in venue.

Strong work ethic.

Strong background in food and beverage, gaming, retail and hospitality markets is highly desirable.

A hands-on leader, comfortable working in a dynamic and fast-paced environment.

Why Join Us?

A dynamic and fast-paced environment with the opportunity to shape marketing strategy across multiple pubs.

Work closely with a passionate team of owners and managers who are invested in the growth and success of each individual venue.

Flexibility in work location, with a mix of fieldwork and office/remote-based work.

Be part of an innovative, decentralized team where you can make a real impact.

If you're a results-driven marketing professional with a deep understanding of the pub and hospitality industry, we want to hear from you. Apply today to help us shape the future of our business!

For further information please call Stuart Carruthers on 0418230806 for a confidential conversation.