At YOHKA, we’re redefining the boundaries of fitness racing, transformation, and community.

Whether we’re creating immersive experiences, building a thriving network, or pushing the limits of

what’s possible, we are united by a passion for innovation and excellence.

We’re looking for a Digital Media Specialist to take the lead in expanding YOHKA’s digital presence. If

you live and breathe digital media, have a knack for content creation, and understand the power of

combining organic content with paid promotion, this role is for you.

What will you do?

As a Digital Media Specialist, you’ll be responsible for managing and growing YOHKA’s digital

footprint—developing content strategies, creating engaging posts, and assisting in performance-driven

ad campaigns.

Your responsibilities will include:

Social Media Management & Content Creation

• Oversee and manage YOHKA’s social media accounts across Instagram, Facebook, TikTok,

LinkedIn, and YouTube.

• Plan, create, and schedule content that aligns with YOHKA’s brand and mission.

• Write engaging captions and on-brand copy to connect with our audience.

• Develop content strategies that drive engagement, growth, and community interaction.

• Create and edit short-form videos (Reels, TikToks, YouTube Shorts) to enhance brand

storytelling.

Analytics & Performance Tracking

• Monitor social media analytics to track engagement, reach, and content effectiveness.

• Use insights to optimise content and inform future strategies.

• Stay up to date with platform trends and algorithm changes to maximise performance.

Paid Media Support (Bonus if experienced)

• Assist in running performance-driven ad campaigns to support brand growth and

engagement.

• Work alongside the marketing team to ensure seamless integration of paid and organic

content.

• Analyse ad performance and provide recommendations for optimisation.

What do you need to succeed?

At YOHKA, we value creativity, adaptability, and a data-driven approach. To thrive in this role, you

should have:

• Proven experience in digital content creation and social media management.

• A strong understanding of social media platforms, trends, and best practices.

Excellent written and verbal communication skills with a keen eye for detail.

• Experience in video editing (Reels, TikToks, YouTube Shorts) and basic graphic design (Canva

or similar tools).

• An analytical mindset with the ability to interpret data and make content recommendations.

• A passion for fitness racing, community-building, and engaging storytelling.

• Experience with paid ads (Meta, TikTok, Google Ads) is a bonus, but not essential.

What do we offer you?

At YOHKA, we believe in investing in our people. As part of our team, you’ll enjoy:

• $75,000 - $85,000 + Super (based on experience).

• The chance to work in an exciting, fast-paced industry where no two days are the same.

• Opportunities for growth and career development in a creative and dynamic environment.

• A collaborative team culture that values innovation, passion, and pushing boundaries.

If you’re looking for a role where you can bring your creativity to life, make an impact, and grow with

a brand that’s redefining fitness racing, this is your opportunity!

Join YOHKA and be part of a team that’s inspiring transformation every day.