Job Title: Marketing and PR Coordinator
Location: Melbourne, Australia
Employment Type: Full-time

About HJ Prime Group:
H&J Prime Group is a dynamic and rapidly growing hospitality group based in Melbourne, committed to delivering exceptional dining experiences through its premium venues—Ministry of Crab Melbourne and Restaurant II.II.VI. As a forward-thinking company, we are focused on expanding our presence and enhancing our reputation in the Melbourne dining scene. We are seeking a creative and results-driven Marketing and PR Coordinator to join our team and play a pivotal role in amplifying our brand presence, engaging with our guests, and driving our marketing initiatives.

Role Overview:
As the Marketing and PR Coordinator, you will be responsible for developing, executing, and managing marketing and public relations strategies that elevate the visibility and reputation of both Ministry of Crab Melbourne and Restaurant II.II.VI. You will work closely with the management team to drive guest engagement, brand awareness, and overall business growth. This role requires a proactive, creative individual with a passion for hospitality and a strong understanding of both traditional and digital marketing channels.

Key Responsibilities:

Develop and execute marketing campaigns that promote both restaurants and highlight our brand’s unique offerings.

Manage all public relations activities, including building and maintaining relationships with media outlets, influencers, and industry partners.

Create engaging content for digital platforms, including social media, website, email newsletters, and blogs.

Coordinate and manage all social media accounts, ensuring consistent brand messaging across all platforms.

Assist in organizing and promoting events, launches, and collaborations that drive guest traffic and brand visibility.

Monitor and analyze the success of marketing and PR campaigns, providing regular performance reports to senior management.

Collaborate with the design team to create visually appealing marketing materials, including promotional posters, menus, and advertisements.

Stay up to date with trends and industry best practices to continually innovate and improve marketing and PR strategies.

Assist in managing the restaurant’s online presence, including review platforms and online reservations.

Work closely with the restaurants’ management to ensure alignment between marketing efforts and business objectives.

Skills & Experience:

A minimum of 2 years experience in marketing, public relations, or communications, ideally in the hospitality or food & beverage industry.

Proven experience with digital marketing, social media management, and content creation.

Strong written and verbal communication skills with the ability to create compelling content.

Creative mindset with an eye for design and visual storytelling.

Excellent organizational and time-management skills, with the ability to handle multiple projects simultaneously.

Proficiency in marketing software and tools, such as Canva, Adobe Creative Suite, and Google Analytics.

Knowledge of SEO, paid advertising, and email marketing best practices.

Strong understanding of the Melbourne dining and hospitality scene is a plus.

A passion for food, dining, and hospitality.

Why Join Us?

Be a key player in a growing hospitality group with a reputation for exceptional dining experiences.

Work in a collaborative and creative environment with a supportive and passionate team.

Opportunities for career advancement and skill development.

Competitive salary and benefits package.

Access to exciting events, dining experiences, and industry exposure.