MARKETING MANAGER

Real Estate and Development Company

12-month Parental Leave coverage (approx.)

Southport, Gold Coast based

Contract / Temp (2 days - Hybrid Role)

About Bos Property

Founded over 20 years ago, Bos Property has built a reputation for reliability and commitment, securing the best locations in a competitive land market. Our townhomes are designed with lifestyle, family, and future value in mind, crafted in collaboration with industry experts to bring homeowners' visions to life. Through continuous market research and industry foresight, we refine our approach to deliver exceptional community living spaces that evolve with residents' needs.

Experience, Skills and Knowledge

Minimum 3-5 years’ experience as a Marketing Coordinator or Marketing Manager

Ability to work autonomously and manage your own tasks

Knowledge of social media and marketing channels including LinkedIn, Facebook and Instagram

Basic knowledge using website platforms such as: Wordpress, Squarespace, Duda etc

Strong copywriting + written and verbal communication skills

Design experience using Canva, Adobe Creative Suite or similar

Motivated self-starter with a positive attitude willing to do ongoing research to improve marketing efforts and campaigns

Key Responsibilities:

Website Updates & Copywriting: Handling all non-digital marketing website updates on Duda, including but not limited to:

Text updates: Editing and adding content to the website.

Image updates: Replacing or adding new images.

Project updates: Posting new projects, case studies, and other key updates to the site.

Blog uploads: Uploading new blog posts, ensuring they are formatted correctly, and optimised for SEO

Writing regular blogs and copy for print and digital media

Digital Marketing and design: Managing all traditional marketing initiatives, including but not limited to:

Print media: Designing and coordinating printed marketing materials such as brochures, flyers, and newsletters.

Signage: Designing, producing, and installing signage for offices, properties, and other locations. (External designer on hand)

Fence banners: Creating, designing, and placing promotional or informational banners on fences at property locations. (External designer on hand)

Bus signage: Designing and managing bus advertising, including liaising with external vendors for production and placement. (External designer on hand)

Social Media management: overseeing and approving social media marketing on LinkedIn, Facebook and Instagram (paid and organic)

Marketing Budgets: Oversight and management of marketing budgets, including:

Allocating funds for various marketing activities (digital and traditional).

Tracking expenses to ensure the budget is adhered to.

Reporting on budget usage and financial performance related to marketing activities.

Making recommendations for adjusting the budget based on marketing performance.

Market Research

Market Analysis: Conduct research on industry trends, customer behavior, and competitor strategies to identify opportunities for growth.

Consumer Insights: Gather and analyse customer data to understand preferences, needs, and purchasing patterns, helping shape marketing strategies.

Competitor Research: Monitor competitor activities, campaigns, and positioning to develop strategies that differentiate the brand.

Liaising with External Contractors: Managing relationships with external contractors and service providers, including:

HubSpot: Overseeing the integration of HubSpot with marketing activities, including email campaigns, CRM management, and reporting.

IT Services: Coordinating with IT contractors for technical website issues, troubleshooting, and development.

Other Contractors: Any additional third-party vendors needed for marketing services, such as designers, printers, or videographers.

Coordination of tasks

Task coordination on Asana: Manage and track marketing activities, ensuring deadlines are met and workflows run smoothly.

Weekly Team meetings: manage weekly team meeting with sales manager and directors as well as external digital contractor

Marketing Campaign Reporting: Analyse performance metrics, track engagement, and optimise future campaigns based on data insights.

So, why join us?

We’re a tight-knit team where everyone takes ownership of their role. Collaboration is key, with weekly meetings to share insights and brainstorm ideas which take place in our Southport office. We also make time for fun, enjoying a team lunch together every quarter with a few offsite meetings to mix things up. Our team includes directors, property manager, project manager, sales manager, and marketing manager, along with external contractors who support us along the way. This role is a hybrid 2-day role, with 1 day (Mondays) in our Southport office and 1 day from home. Competitive salary and benefits package included.

Learn more about us: https://www.bosproperty.com.au/about-us

Ready to join us?

If you're a passionate marketing professional ready to take the lead, we'd love to hear from you! Submit your application along with a cover letter showcasing your experience and how it aligns with the role's responsibilities.