As an Email Marketing Specialist at Lifely*, your role is pivotal in ensuring consistent revenue growth through strategic planning and creative execution. You will drive brand growth and achieve revenue objectives by working with a dynamic team of marketing professionals. Your responsibilities include developing and implementing impactful campaigns and communication plans across various channels, focusing on achieving key performance indicators in customer retention, revenue attribution, and average order value. Your primary focus will be on the Lifely brand (80% of the time), with the remaining 20% of time focussed on other brands within the Efficient Living Group

Experience & Skills Required:

• Proven experience as a Email Marketing Specialist with strong customer lifecycle management skills and 2+ years of experience
• Proficiency with CRM platforms or email marketing tools (e.g., Klaviyo).
• Extensive track record as an Email Marketing Executive, showcasing strategic leadership and innovative approaches.
• Proficient in Design and advanced technical aspects of email marketing (preferred).
• Strong copywriting and communication skills focused on enhancing customer experiences and brand loyalty.
• Expertise in segmentation and targeting strategies.
• Advanced analytical skills, data-driven mindset, and ability to monitor, analyse, and report campaign performance against KPIs.
• Creative mindset with experience in optimisation testing processes and best practices.
• Continuous growth mindset for learning and adaptability to industry trends.
• Flexibility in managing changing priorities within a dynamic work environment.
• Understanding of broader digital marketing concepts and best practices.

Preferred Experience:

• Proficiency with Klaviyo and SMS marketing.
• Experience with design tools such as Figma, Canva, or Adobe Creative Suite.
• Knowledge of Google Analytics.
• Experience with email coding and interactive design.
• Familiarity with social media platforms like, Pinterest, Facebook, Instagram, and TikTok.
• Experience with loyalty and rewards programs, and software such as Yotpo.
• Understanding of the Australian furniture and home industry.