This is our seventeenth year of Mastermind, and there’s much to celebrate! After years of spearheading digital campaigns for wine and food brands, we’re going deeper with our specialist expertise and are looking for a digital marketing executive who focuses on email marketing, e-commerce and digital performance.

You’ll work with multiple clients (mostly wineries) simultaneously, and your skills will be essential to driving email marketing results and website strategies. You’ll also help with skill development through training and guide broader digital initiatives.

WHAT DOES THE ROLE INVOLVE?

Managing email campaigns for clients, with a focus on Klaviyo platform – developing segmented campaigns, automations, relevant triggers to ensure that email continues to drive strong results for clients

Monthly performance reporting across digital platforms – aligning results and reporting business deliverables.

Conduct website performance audits to suggest enhancements to the digital footprints of clients as part of website audit services.

Set up performance metrics, track and review all digital and direct marketing campaigns to ensure ROI delivery, and help identify trends that inform clients' decision-making.

Maintain blogs on customer websites, ensuring strong SEO outcomes

Lead, facilitate and manage the formulation of digital campaigns to deliver on clients’ digital marketing objectives and e-commerce revenue targets.

Help develop training programs for client seminars on utilising digital and social media platforms effectively to drive business results.

The ideal person will have:

3-5 year’s experience in a similar digital marketing role

Hands-on experience with email marketing, preferably Klaviyo certified. Confident setting up tags, segments, flows, campaigns, and A/B tests in Klaviyo

Deep understanding of websites, ability to use GA4 and tracking

Extensive experience working in an e-commerce environment to help drive website sales and conversions, mainly being hands-on and working with small business budgets

Understanding of customer journeys and ability to drive engagement across different digital touchpoints.

Strong organisational, communication and time management skills, with the ability to manage multiple projects in a fast-paced, deadline-driven environment.

The ability to take direction and work independently.

Great interpersonal skills, working effectively in a small team environment.

Results and performance-focused with analytical solid/numerical skills and attention to detail.

Ability to manage multiple projects and deadlines concurrently with the flexibility to change plans quickly

Ability to identify proactive opportunities to enhance our clients' businesses and stay current with the latest social strategies and trends.

Is comfortable getting hands-on as taking a step back and thinking strategically

Salary Range - $75-85k + Super

WHY MASTERMIND?

At Mastermind, we're a close-knit team driven by a shared love for what we do. With a hybrid work environment (2-3 days in office), you'll find the perfect balance between professional growth and personal fulfilment.

Join us in an environment where your contributions truly make a difference.

Flexibility around work has been given from day one. It’s not just a buzzword. In fact, the business was born around family, with our founder Trish Barry working from home with little people around. We’ve evolved over the last decade with this model in mind. The office is highly valued for collaboration, but our organisation is quite different to the high-profile corporate roles that Trish held previously – a genuine partner for our brands and a culture that attracts people who want to get in and make a difference. We work hard and value excellence but know that there’s more to life than working, so we do our best to build a culture around these principles.

We don't call ourselves an agency. We're a true partner and our clients really value the fact that we LOVE what we do and genuinely have an interest in their brand's success.

If you're ready to be part of a team that's more than just an agency but a true partner in success, send us CV outlining why you’d be the perfect fit for our team to [email protected]

No recruiters - we've got this role covered in-house.

Please note: You must have the right to live and work in Australia to apply for this role. We are not able to offer visa sponsorship.