About Us:

Universal Internet Services is a media and marketing agency that also owns and operates G-Cast, our proprietary email and SMS platform. We are a dynamic and fast-growing company specialising in the automotive and general industries. Our team is dedicated to delivering innovative marketing solutions and exceptional customer experiences.

We are currently seeking a highly skilled Email Marketing Operator with a strong technical background to join our team and play a pivotal role in driving our email marketing strategies.

Job Description:

As an Email Marketing Operator, you will be responsible for managing and executing email and SMS marketing campaigns from start to finish. This includes campaign setup, list segmentation, testing, troubleshooting, and performance reporting.

Your expertise in technical setup, email automation, A/B testing, and optimisation will be essential to the success of our email marketing programs. You will also work with Paid Meta A/B Split Testing and contribute to basic account management and sales support where needed.

Key Responsibilities:

• Email campaign setup – Create and manage email campaigns using our email marketing platform, ensuring accurate list segmentation, testing, and execution.
• Technical configuration – Set up and integrate APIs, email deliverability measures, template creation, and troubleshoot issues related to HTML, CSS, and dynamic content.
• Automation and workflows – Develop automated email sequences, drip campaigns, and triggered workflows to nurture leads and enhance customer engagement.
• Performance tracking and reporting – Monitor email performance, analyse open rates, click-through rates, and conversion rates, and provide actionable insights to improve effectiveness.
• Paid Meta A/B split testing – Conduct A/B testing on Meta (Facebook/Instagram) paid media campaigns, optimising audience targeting, creative elements, and messaging.
• A/B testing and optimisation – Conduct A/B tests to refine subject lines, email content, design, and CTAs to enhance campaign performance.
• Collaboration – Work closely with the marketing, design, and content teams to ensure brand consistency and high-quality messaging.
• Compliance and best practices – Stay updated on email marketing best practices, compliance regulations (e.g. GDPR, CAN-SPAM, and the Australian Privacy Act) and email deliverability trends.
• Basic account management and sales support – Provide assistance with client communications and basic sales-related tasks where required.

Requirements:

• Proven experience in email marketing, including technical setup and campaign management.
• Experience with Paid Meta A/B split testing for optimising Facebook and Instagram ads.
• Strong knowledge of email platforms (e.g. Mailchimp, HubSpot, ActiveCampaign) and email automation tools.
• Proficiency in HTML/CSS for email template development and troubleshooting.
• Adobe Creative Suite (Photoshop, Illustrator) skills for designing and optimising email creatives.
• Experience in email deliverability best practices and troubleshooting inbox placement and bounce rate issues.
• Proficiency in Microsoft Excel and general database management knowledge.
• Analytical mindset with the ability to track and interpret email campaign performance data.
• Knowledge of email segmentation and personalisation strategies.
• Strong attention to detail and ability to manage multiple projects at once.
• Excellent communication skills and a collaborative team player.
• Ability to work independently and manage time effectively.
• Familiarity with A/B testing, split testing, and optimisation techniques.
• Experience with CRM integrations and marketing automation platforms is a plus.

Preferred Skills:

• Experience with advanced email automation, dynamic content, and API integrations.
• Familiarity with Google Analytics, Salesforce, and other marketing technologies.
• Understanding of email security protocols
• Proficiency in Adobe Creative Suite and HTML.

What We Offer:

• Competitive salary and benefits package.
• Work in a dynamic, innovative team.
• Flexible work hours and remote work options.
• Continuous learning and professional development opportunities.

How to Apply

If you are passionate about email marketing, automation, and paid media, we'd love to hear from you.

Apply now by sending your resume and a brief cover letter outlining your experience, along with any relevant portfolio or campaign examples, to [email protected]

Join us and make a real impact in a growing, forward-thinking company.