Barbagallo is Western Australia's premier luxury automotive dealership, representing an elite portfolio of brands, including Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Lamborghini, Land Rover, Maserati, Rolls-Royce, Volvo, Polestar, RAM and Leapmotor. With a legacy of excellence, we are dedicated to delivering exceptional service and unforgettable customer experiences.

The Role

We are seeking an experienced Brand Marketing Manager to join our dynamic team. Reporting to the Group Marketing Manager, you will oversee the marketing activities and events for a select portfolio of 3 luxury automotive brands. Working closely with the broader marketing team, this role demands a balance of strategic planning, financial management, and hands-on event execution. You will have access to ongoing support, training, and professional development opportunities.

Key Responsibilities

• Develop and implement strategic marketing plans.
• Plan and execute brand events and static displays which includes developing strong vendor relationships along with managing logistics, guest lists, promotions, and post-event analysis.
• Ensure that all events align with the brand’s image and contribute to increasing brand awareness and customer loyalty.
• Evaluate marketing activities in line with sales targets and key manufacturer KPIs.
• Develop and execute digital strategies, including e-communications, database initiatives, website content, and design.
• Manage each brand’s social media content
• Oversee and maintain CRM systems.
• Manage marketing budgets, including financial planning and reporting.
• Analyse and evaluate campaign performance measuring return on investment.
• Some after hours, interstate and overseas travel will be required.

About You

The ideal candidate will have:

• A minimum of two years’ experience as a Brand Manager (mandatory).
• A tertiary qualification in Marketing or related field
• Experience working with luxury brands (preferred)
• Experience in both strategic and operational marketing roles.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• A proven track record of collaborating with stakeholders to drive successful outcomes.
• A solid understanding of media channels, including print, digital, and broadcast.
• Experience in event management
• Experience in graphic design (preferred but not essential)
• Strong organisational and time management skills, with the ability to meet deadlines and adapt to change.
• Ability to work independently and as part of a team
• Analytical and problem-solving abilities.
• Automotive industry experience is advantageous but not essential.
• A valid Australian driver's licence.
• Availability to attend events outside of business hours, including weekends.
• Flexibility to travel required.

To apply, please address your covering letter outlining your experience to Mrs Custodia Di Trento.

Walk-ins and phone inquiries will not be accepted—all applications must be submitted via Seek.

We respectfully ask recruitment agencies not to contact us regarding this role