Make an impact connecting the community with educational opportunities

State of the art office with hybrid working arrangements

Values-led culture | Central CBD location

Fixed term / Full Time 2 years

Victorian Tertiary Admissions Centre Limited (VTAC)
vtac.edu.au

The Victorian Tertiary Admissions Centre (VTAC) is an independent shared admissions service facilitating access to tertiary education and further study opportunities and pathways for learners in Victoria and beyond. VTAC supports young people, professionals, and learners of any age and at any stage of life to connect with further study to achieve their learning aspirations, professional growth, and dream careers.

It’s an exciting time to join VTAC as we are undertaking a once in a generation, whole of organisation transformation focused on contemporary user experience, technology uplift and future focused services that will support life-long learning and future generations of learners, schools, and tertiary education providers.

As the successful Senior Manager, Engagement and Marketing, you will lead a capable team to deliver a range of engagement and marketing activities. You will have excellent leadership skills and work with the VTAC executive to find innovative solutions. You will be able to exercise initiative and judgement to determine and prioritise activity across the team to meet deadlines.

About the role

Reporting to the Chief Executive Officer and leading the Engagement and Marketing team, the Senior Manager, Engagement and Marketing plays a pivotal role in the development, implementation, and communication of a range of engagement and marketing programs designed to provide future applicants, and their supporters and influencers, with a better understanding of VTAC services. The role is critical in providing future applicants and those around them with a clear understanding of how to apply for tertiary courses and positioning the trusted VTAC brand across a range of stakeholders.

The Senior Manager conceptualises, strategises, develops and manages VTAC delivery of training and information sessions and marketing activities. This position coordinates activity across the Engagement and Marketing team to lead the delivery of high-quality engagement and marketing in support of VTAC’s strategic goals.

Key responsibilities:

Leading and managing the marketing and engagement team to deliver a range of initiatives

Acting as a key liaison and subject matter expert on VTAC products and services

Implementing annual marketing and social media campaigns

Delivering an annual engagement programme with both online and in-person events

Preparing and presenting training materials and programs to diverse audiences

Producing VTAC’s Annual Report, Prospectus, and Participation Kit

Undertaking research, analyzing results, and recommending improvements

Monitoring budgets and managing expenditure

Providing mechanisms for stakeholder feedback and maintaining key programs and databases

Developing relationships with internal and external stakeholders, including secondary schools and careers practitioners

Advising the VTAC Leadership Team on marketing, training, and content publishing

Contributing to continuous improvement in practices, protocols, and customer service excellence

Leading customer journey development and campaign execution using CRM platforms

Maintaining operational excellence and aligning with VTAC's risk management framework

About you

To be successful in this role, you will be a dynamic and experienced leader with a strong background in engagement, communications, marketing, or student recruitment. You thrive in a collaborative environment, with the ability to lead a team and work effectively as part of a senior leadership group.

You will have qualifications and experience in Arts, Communications, Media, Marketing, or related fields, meaning that you can think and write strategically.

Extensive experience and management expertise in student recruitment, communications, engagement, marketing, or related fields.

High-level presentation and communication skills, with the ability to simplify complex information.

Strong problem-solving and stakeholder relationship management skills.

Proven experience leading teams to achieve strategic objectives.

Advanced computer literacy, with CRM experience being desirable.

Familiarity with the tertiary education sector and VTAC’s role within it (desirable).

Flexibility to travel and occasionally work additional hours as required.

We offer

VTAC offers a collaborative workplace, flexibility, a diverse and inclusive environment, learning and development opportunities and wellbeing support including EAP services.

Please submit your resume and cover letter highlighting relevant experience and suitability for the role via SEEK. You do not need to address each selection criterion individually. To access the position description, please go to www.vtac.edu.au/employment. We look forward to welcoming you to our team!

Kindly direct any inquiries to [email protected].

Applications close at 11:59pm 27 April 2025.