Overview

You will be responsible for leading and developing loyalty and marketing campaigns for email and SMS. You will find the right balance of revenue, business needs and customer experience.

Responsibilities

• End-to-end execution of email and SMS campaigns (both batch and automated), from creative briefing, content, building, testing and scheduling in Emarsys.
• Lead projects to improve email and SMS campaign performance, including in personalization and segmentation.
• Build out and implement an automated programs strategy across the customer lifecycle.
• Work closely with stakeholders to build out a monthly EDM calendar of tactical communications in alignment with the wider marketing calendar.
• Manage the day-to-day creative briefing process and sign off by relevant parties.
• Write and edit content for all campaigns.
• Manage a program of A/B testing to continuously refine segmentation and target groups.
• Analyse, report, and make recommendations on campaign performance and ongoing trends in the marketplace

Skills

• At least 3 years experience building emails, SMS and segmentation using Emarsys or similar professional B2C email campaign platform.
• Experience delivering personalization or segmentation projects
• Experience building and managing an email automation program
• Have good knowledge of email best practices, including customer lifecycle, segmentation, personalization and testing (A/B)
• Have experience working with data sets and obtaining valuable insights from data
• Have exceptional written and verbal communication skills

How To Apply

Please click apply button now or email your resume to Adam Parle at [email protected] for a private and confidential discussion.