About us:

Established in 1996, we are 100% Australian-owned. We exist because of our clients and understand that strong, honest relationships are the backbone of our company. Our culture encourages personal freedom, flexibility, and professional growth, which delivers engaging & impactful results for our clients. We are immensely proud of our agency, the work we produce, and the people who make it all possible.

About the position:

Addressing clients overarching marketing strategy, you will be responsible for developing digital advertising strategies & communications planning through end to end tactical campaign solutions.

A strong operational knowledge of digital disciplines, associated tools/platforms is required across either SEM, Programmatic or Social inc. Data/ Analytics & Website Conversion rate Optimisation.

You will develop into being a subject matter expert across SEM, Programmatic & Social who can negotiate, develop, manage & maintain media partner/ stakeholder relationships, driving media planning & tactical campaign execution & performance alongside account growth through best practice, keeping up with digital know how, tools & platforms through discipline expertise, alongside remaining updated across wide categories & industry trends.

Responsibilities

Client

Your focus is billable planning, set-up & campaign management (inc. ad-operations), in line with wider advertising, media & marketing strategy/ direction, including end-to-end campaign set-up, management & reporting/ analysis.

5 Key Pillars

Portfolio & Campaign Management; SEM & Programmatic + Social

Oversight & direction of your portfolio, guiding ad-operations specialists, including on the tools, campaign set-up & campaign management, including ad-operations/ attribution.

Translate campaign activation & performance insights into actionable next steps & media recommendations

Delegate & manage wider ad-operations, ensuring SLAs are adhered to & on quality

Relationship management - Develop & manage client and media partner relationships, be called upon as a trusted advisor & favourite to partner with

Strategy

Develop our SEM/ Programmatic + Social offering in partnership with discipline specialists, with a combination of brand, demand generation & performance lens

Translate higher-level strategic direction into effective channel planning/ tactical execution

Develop roadmaps, tactical strategies, media plans, presentations, insights, next steps & recommendations for existing and new accounts, aligned with client's overarching marketing strategy.

Planning

Develop, translate & communicate planning proposals through presentations, bridging the gap between overarching communications strategy & complex tactical executions - bringing to life our approach through imagery, diagrams & client-friendly explanations

Briefing and collaborating with media partners/publishers/vendors/suppliers & internal stakeholders, inc. wider ad operations to develop the best media mix and strategies.

Work closely with cross-functional teams & people across offline, ad-operations, creative, analytics & marketing teams, ensuring cohesive campaign execution

Stakeholder collaboration, defining target audiences, campaign objectives, and key success criteria

Ad-Operations

SEM, Programmatic + Social planning, platform execution, management & reporting including attribution, analysis, insights & recommendations

Build, optimise & manage SEM, Programmatic & Social advertising campaigns

Complete, attribution, measurement & tracking of all campaign activity

Set up, launch, manage & optimise performance & brand advertising campaigns

Develop & automate internal & external reporting/ insight dashboards, leveraging funnel data warehouse & looker visualisation dashboards

Manage appropriate bid strategies/ tactics to meet account/ client key success criteria

Pacing/monitoring budgets towards optimal performance & delivery, ensuring zero overspend

Monitor and adjust/optimise campaigns in real-time to maximize efficiency and meet goals

Conduct in-depth analysis of campaign performance, providing performance, insights, and next steps & recommendations through monthly & post-campaign analysis reports/ presentations

Automate reporting through analytics tools, leveraging data warehousing & visualisation tools, including funnel/ looker, Google, social, programmatic/ digital platforms to track and report on key performance metrics

Business Development

Reporting, including addressing/ presenting insights, next steps/ recommendations

Digital planning & tactical campaign execution across digital disciplines for your portfolio

Communicate new thinking/ ideas & solutions through recommendations & pro-active presentations

Develop case studies reflecting achieved performance/ test learnings

Provide regular updates on campaign performance and insights to stakeholders

Finance

Accurate media bookings, insurance, invoicing, account queries & hold reports responses

Enter bookings into Spectra upon media plan sign-off as per SLA

Swift proforma authorisation

Ensure insurance is raised or the activity is billed before activating the activity

Respond & resolve account queries & hold reports as per SLA

Managing & tracking budgets, vendor investment & revenue across internal activity, clients, partners & media bookings fees, inc. commissions

Ensure client/ plan approval & margins are maintained across all bookings

Develop & maintain internal & external reporting requirements

Document & maintain billable head hours, weekly

Document standard operating procedures, standardising & sharing information/ processes

Department administrative & documentarian requirements

Essential requirement:

Strong operational knowledge of digital disciplines and their respective tools and platforms.

Proven experience in programmatic advertising and digital marketing

Excellent communication and interpersonal skills.

Ability to manage multiple projects and meet deadlines.

Analytical and problem-solving skills.

Why join Pearman:

Benefit:

One day birthday leave off to celebrate your special day

Work/ life balance with a hybrid work environment, with 40% WFH time

Friendly and supportive work environment.

Opportunity to grow with the business.

How to apply:

Please click on the 'Apply' button to be taken to our online application form. For any questions, please reach out to [email protected].

We will get in touch if you have been shortlisted for the role.