PocketAid is Australia’s #1 OTC hearing aid brand, rapidly expanding across Australia and launching two new global websites to take our innovative hearing solutions worldwide. Driven by innovation, ingenuity, and a passion for meaningful change, we're known for challenging norms and reshaping the future of hearing technology. We’re seeking a PR & Marketing Communications Specialist who shares our vision, embodies exceptional storytelling, and thrives on delivering outstanding PR outcomes.

The Role

Working onsite within our ambitious, high-performing, and collaborative team for 3 days per week, you'll independently lead impactful PR and marketing communications initiatives. You'll coordinate campaigns effectively across multiple stakeholders and media professionals, crafting compelling content across diverse platforms. To succeed, you must exemplify exceptional communication, superior storytelling capabilities, intrinsic personal motivation, and the ability to independently draft initial content for PR and marketing initiatives.

This role suits someone who genuinely eats, sleeps, and dreams about PR, communication, and storytelling.

Key Responsibilities

High-Impact PR Execution & Media Relations

Independently secure impactful media coverage using your extensive connections with journalists, editors, advertising representatives, and publishers.

Strategically coordinate PR campaigns, demonstrating exceptional communication skills to manage multiple stakeholders and campaign stages.

Pitch and develop unique, compelling stories tailored for both local and international audiences.

Content Creation & Storytelling

Draft powerful, engaging content for PR, marketing, and communications, independently producing strong first drafts for proposals, press releases, articles, and campaign outlines.

Clearly communicate brand messages across a variety of mediums, ensuring consistency, creativity, and impact.

Hand content drafts confidently to internal specialists for further refinement and SEO optimisation.

Creative Marketing Communications

Execute innovative marketing campaigns collaboratively developed within the team, adapting messaging creatively across international markets.

Continuously refine and optimise campaign content for maximum engagement and measurable results.

Collaborative Implementation & Strategic Alignment

Work closely with directors and the wider team to translate strategic visions into clearly communicated, high-quality outcomes.

Contribute actively to team strategy, bringing your own ideas and insights grounded in your extensive experience.

Who You Are

Exceptional Storyteller: Your greatest strength is your storytelling ability—you effortlessly craft compelling narratives tailored for different audiences and media.

Content Creator: Independently capable of drafting impactful first drafts for proposals, content, and strategic PR initiatives across various platforms.

Superior Communicator: Exceptional interpersonal, negotiation, and strategic communication skills, managing complex stakeholder relationships effectively.

Inherently Motivated & Ambitious: Highly driven, ambitious, and personally motivated—qualities essential within our dynamic, aspirational team.

High-Performance Track Record: Proven track record of exceptional PR and communications performance, particularly for consumer-focused brands at local and international levels.

Globally Connected: Experienced in securing international media coverage with strong, established media relationships.

Essential Requirements

✔ 5+ years' experience delivering outstanding results in PR and marketing communications roles.
✔ Extensive media connections with proven PR campaign successes.
✔ Exceptional storytelling, drafting, and strategic communication skills.
✔ Intrinsically motivated and highly ambitious team contributor.
✔ Demonstrated success specifically with consumer-oriented brands.

Why Join Us?

🏆 Join Australia's leading OTC hearing aid brand amid rapid international expansion.
🌎 Execute high-impact PR initiatives with global visibility.
🚀 Thrive in a motivated, innovative team culture.
📍 Vibrant, modern workplace centrally located in Varsity Lakes, Gold Coast.

Important: This is an onsite-only, 3-days-per-week role at our Varsity Lakes head office. Remote or off-site applicants will not be considered.

Ready to leverage your passion for PR, exceptional storytelling, and communication skills for global impact?
Apply now with your resume, cover letter highlighting your most impactful PR achievements, and recent examples showcasing your media successes.