At The Muse Edition, we’re redefining family living through beautifully designed, high-quality parenting essentials that don’t compromise on style or function. Loved by design-conscious parents around the country, our products bring calm, ease and timeless aesthetic into everyday life. We’re a fast-growing, founder-led business, and we’re looking for a strategic and hands-on Email Marketing Manager to take our lifecycle marketing to the next level.

Our Values:

Everything we create is rooted in our commitment to:

Design Excellence - creating products that balance modern style and functionality

Versatility - adapting to the ever-changing dynamics of family life

Innovation - continuously seeking new and creative solutions

Quality & Sustainability - ensuring premium quality and minimal environmental impact

Family-Centred Living - enhancing family life through all its stages

Trust & Care - delivering high-quality, reliable products with care

Community & Support - fostering mindful parenting and sustainable living

About the Role:

We’re looking for a creative and data-driven Email Marketing Manager with a passion for storytelling, segmentation, and design. In this role, you’ll be responsible for leading the strategy and execution of our email and SMS marketing, owning campaigns end-to-end—from concept and copy to design, delivery, and reporting.

This is a full-time role for someone with a minimum of 2 years' experience in a similar position, ideally within eCommerce, lifestyle, or D2C brands.

Key Responsibilities:

Execute the email and SMS marketing strategy, aligned with brand goals and seasonal calendars

Build, manage, and optimise campaigns and automated flows (abandoned cart, welcome, post-purchase, etc.)

Own graphic design and copywriting for all email/SMS communications using Klaviyo (or similar)

Segment customer lists and maintain data health, including cleaning, tagging, and list management

Drive customer lifecycle and retention strategies, identifying key opportunities for engagement and growth

Monitor and report on performance metrics (open rates, CTR, conversions, revenue attribution) and action improvements

Stay on top of industry best practices and platform updates to ensure innovation and compliance

What We’re Looking For:

Minimum 2 years’ experience in email/SMS marketing for eCommerce or lifestyle brands

Proficient in Klaviyo or similar platforms

Strong skills in graphic design (Canva, Adobe Suite) and email design best practices

Confident copywriter with a good understanding of tone and brand voice

Strong understanding of customer journeys, segmentation, and list management

Analytical mindset with experience using performance data to guide strategy

Highly organised, proactive, and able to manage multiple campaigns at once

Passion for parenting, lifestyle, or design-driven brands is a big bonus!

Why Join The Muse Edition?

Be part of a purpose-led, growing brand loved by modern families

Collaborative, creative, and flexible work environment

Direct impact on customer experience and business growth

Opportunity to shape and scale a key part of our marketing function