About Us:

At easykind, we are at the forefront of healthcare, specialising in medicinal cannabis to provide compassionate and innovative solutions for patient care. Patient care is part of our DNA, being founded by patients for patients.

We're a passionate, goal-driven team with the mission of creating a 5-star service and the most cost-effective solution to high-quality plant-based medicine in Australia. We don't want to be the everyday medical clinic; we bring personality and professionalism to simplify the process for our patients.

The Opportunity:

We’re looking for a talented and results-driven Growth Marketer to join our team and take our digital marketing efforts to the next level. If you're passionate about growth, data-driven strategies, and innovative marketing in the alternative healthcare space, we want to hear from you!

Key Responsibilities:

• Growth Strategy & Campaign Optimisation: Design and implement data-driven strategies for customer acquisition, retention, and lifetime value, while optimising paid media campaigns for maximum ROI.
• Customer Journey & A/B Testing: Improve conversions, reduce churn, and run A/B tests on ads, landing pages, and emails to drive growth.
• Data Analysis & Reporting: Analyse campaign performance and provide actionable insights to inform future strategies.
• Cross-Functional Collaboration: Work with content, design, and product teams to execute, report on campaigns, and enhance organic visibility through SEO and content marketing.
• Email Marketing & Budget Management: Develop email strategies to nurture leads, oversee marketing budgets, track ROI, and optimise resource allocation.
• Industry Insights: Stay updated on marketing trends and recommend new strategies for growth.

Essential Skills & Experience:

• Proven Digital Marketing Experience: 3-5 years of experience with a focus on growth, acquisition, and performance optimisation.
• Paid Media Expertise: Proven success in managing campaigns on Google, Meta, and TikTok with a focus on optimisation and ROI.
• Data-Driven: Strong analytical skills to interpret data and optimise campaigns.
• A/B Testing & Conversion Optimisation: Experience running A/B tests and improving conversion rates.
• SEO & Content Marketing: Basic understanding of SEO strategies to support growth.
• Email Marketing: Experience with email marketing tools (Mailchimp, Klaviyo, etc.) to engage customers.
• Project & Time Management: Excellent organizational skills to juggle multiple projects and deadlines.
• Analytics Tools Proficiency: Experience with Google Analytics, Tag Manager, and conversion tracking tools.

What We're Looking for:

• Passionate About Medical Cannabis: A genuine interest in healthcare and a commitment to improving patient experiences in the Australian medical cannabis space.
• Entrepreneurial & Growth-Minded: A self-starter who thrives in a startup environment, eager to experiment, learn, and drive growth.
• Collaborative: A team player who values transparent communication and enjoys working cross-functionally.
• Proactive & Results-Driven: A natural problem-solver who takes ownership and consistently seeks ways to improve and achieve results.
• Adaptable: Comfortable with ambiguity and able to adjust to changes in a fast-growing business.

What We Offer:

• A chance to be part of a growing industry with immense potential. 🚀
• An inclusive and supportive work culture (it's a pretty elite crew). 🎉
• Competitive salary with pathways for promotions and new roles. 💰
• Opportunities for professional growth and development. 📈

At easykind, we believe diversity fuels innovation. We're committed to creating an inclusive environment where everyone - regardless of background, identity, or experience - feels valued and empowered. We celebrate differences and strive to build a team that reflects the patients we serve. If you're passionate about compassionate care and are ready to join a forward-thinking team, we can't wait to meet you!