The Sales and Marketing Manager will play a key role in shaping the growth of YuuTours, GLV’s flexible and dynamic travel agency, which complements GLV’s existing market scope. YuuTours specialises in catering to independent travellers and offering customised small group tours. This role will involve strategic development, managing key customer relationships, and executing innovative marketing campaigns to further establish YuuTours in the Australian market.

Key Responsibilities:

• Develop and execute comprehensive marketing and sales strategies to enhance YuuTours’ market presence.
• Establish and manage relationships with domestic and international travel agencies to grow business partnerships for YuuTours.
• Oversee market research and competitor analysis to identify new opportunities for YuuTours.
• Manage digital marketing campaigns, including social media, content marketing, and email marketing to improve brand engagement.
• Lead promotional campaigns, trade shows, and partnership events to attract new clients for YuuTours.
• Work closely with cross-functional teams to align marketing initiatives with business goals.
• Monitor sales performance metrics and provide data-driven insights to optimise marketing and sales strategies.