About the job

Anker Innovations is seeking the next generation of brand hotshot to take its communications to the next level. If you’re a marketing creative looking for your next big challenge, Anker’s stable of household brands (such as Eufy, Soundcore, Nebula and Anker) is sure to give you the satisfaction of a bursting portfolio.

We’re on the hunt for a “Brand Specialist” to take on the responsibility of one of the portfolio brands.

Responsibilities：

1、Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth.

2、Develop and manage integrated marketing and branding campaigns that promote our brands.

3、Oversee the development of brand assets, including promotional materials and website listings, ensuring consistency and adherence to brand guidelines.

4、Effectively plan and manage budgets so as to reach out sales goals.

5、Collaborate with the broader marketing team, go-to-market teams, PR and sales to ensure our brand and marketing efforts across all channels contributes to business objectives and success.

6、Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary.

7、Work closely with the media agency in developing the appropriate marketing mix to effectively reach out target audience.

8、Be proactive in providing recommendations to the marketing head on how to enhance brand image and recognition based on market insights and post campaign performance.

Requirements：

1、Bachelor's degree or above in Marketing, Business, or related field.

2、2-3 years of proven experience as a Brand Specialist / Marketing Specialist or similar role in Marketing.

3、Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.

4、Strong understanding of brand development strategies and marketing trends in the ANZ market.

5、Excellent analytical skills and ability to leverage data, metrics, and consumer behaviour trends.

6、Proven experience in conducting market research and translating data into actionable insights.

7、Strong project management abilities.

8、Have a creative mindset.

About Anker Innovations:
Founded in 2011 by Steven Yang, Anker quickly established as the world’s #1 mobile charging brand. Today, Anker is brining that same spirit of innovation to a number of consumer electronics segments including audio (soundcore), home entertainment (nebula), home security, robotic appliances and the smart home space (eufy).