Pink Elephant Support Network Content Specialist

Pink Elephants is a fast-growing charity and social enterprise founded in 2016 and created to ensure no one walks the journey of pregnancy loss alone. We are a young org with a big heart and ambitious goals. In 2021 our Leave for Loss campaign successfully amended the Fair Work Act to include miscarriage under bereavement leave; in our first 5 years, we have supported tens of thousands of bereaved parents, friends, and family members with our unique digital-first support network. It's an incredibly exciting opportunity to jump on board now and be part of our growing organisation to drive true impact and feel on purpose with your work. Use your skills to make a real difference to bereaved parents.

As the Pink Elephants Content Specialist you will play a pivotal role in developing a content management strategy, building the social media following and marketing campaigns for the organisation. This role works closely with the C.O.O & C.E.O to understand objectives and messaging requirements. The key deliverables of this role are as follows:

You responsibilities will be to enable the three pillars of Pink Elephants Support Network: Awareness, Support, Advocacy through the development of content which:

• Raises awareness of the challenges facing those experiencing early pregnancy loss.
• Promotes our programs of support for our community experiencing early pregnancy loss.
• Analysing the information provided to us through social media engagement to highlight the existing and emerging challenges for our community to help influence our advocacy efforts.

Key Deliverables:

Content management

• Develop and manage the Pink Elephants Support Network content library.
• Develop a strategy for sharing content across the various organisational programs, social media platforms and PESN website.
• Create evergreen content to enable a sustainable social media approach.

Social media

• Develop and execute innovative social media campaigns which are aligned with the organisation’s overall reach goals.
• Create engaging and relevant digital content for Pink Elephants' Facebook, Instagram, TikTok, LinkedIn and YouTube pages and other relevant channels (static posts, stories, short-form videos, reels and written copy etc) tailored to organisational goals.
• Develop and manage the social media calendar and organisation workflow
• Create digital assets including graphics, videos and written content for blogs, newsletters and social posts.
• Community management; monitor and respond to audience interactions and social media inboxes, ensuring responsive and proactive engagement.
• Monitor social media trends and conduct social listening to identify content opportunities, industry developments, and audience insights.
• Plan, launch and manage paid advertising campaigns on Meta and other relevant digital platforms, ensuring campaigns deliver maximum ROI;
• Promote fundraising opportunities in a consistent and authentic way.
• Track and analyze the performance of content to optimize results

Copy

• Create, edit and proofread content to ensure accuracy and consistency
• Align content with brand messaging, ensuring it is consistent in tone, style and visual appeal.
• Accountable for all content marketing initiatives to drive traffic and engagement across social media platforms.
• Stay up-to-date on best practices in copywriting and digital marketing

Required:

To excel in this role, you will need:-

• Experience in social media management (paid social media advertising experience a bonus)
• Experience in EDM and Market segmentation
• Experience in copywriting and content management.
• Strong experience producing static and video content, from conception to shooting, copywriting, editing and posting, to grow social audience
• Proficiency in Canva and video editing tools; Meta business suite and social media management platforms.
• Strong understanding of analytics to inform strategies, optimise content performance and deliver reports.
• Excellent written communication skills
• Exceptional attention to detail, time management, and prioritisation skills;
• Ability to work collaboratively with internal teams and autonomously.
• Passionate about providing support to those in need
• Basic SEO understanding for content development
• Initiative and drive - seeks to understand what audiences consume and how to create it
• Not for profit/ fundraising experience an advantage
• Meta Advertising experience an advantage
• Lived experience of loss valued

Hybrid Remote & office Working

We all enjoy our purposeful work balanced with flexible remote working conditions. We're looking for an autonomous and accountable person driven by our shared mission who is able to multitask multiple projects and meet deadlines. We don’t have meetings for meeting's sake, we have clear KPI’s and shared org goals that we collaboratively set, we have many dedicated volunteers and pro bono supporters. We’re inclusive and value a diverse range of opinions. We’re looking for someone to come in and make this role their own, a rare chance to make a direct difference to our different communities.

Our office is based in Botany, working a hybrid of remotely with flexible hours available.