Head of CRM and Loyalty

• High growth retail business
• Develop and lead the CRM and loyalty strategy
• Amplify customer lifetime value

With a long history of driving outstanding results, a contemporary product offering and a sizeable customer base, this opportunity will appeal to CRM and loyalty experts that have a passion for delving into large customer data sets to drive CLTV and engagement.

The Opportunity
Leading a small team that is poised to grow ,and working cohesively with all parts of the business and senior leaders, you'll be responsible for:

• Developing the CRM and loyalty strategy, ensuring alignment with the overall marketing, branding and customer strategy.
• Optimising the customer lifecycle and driving a seamless customer experience.
• Owning and driving CLTV.
• Tracking and reporting all metrics at regular intervals and leveraging data and insights to make informed decisions.
• Keeping abreast of competitor activity and sector trends.

What It Will Take to Make your Mark
This role requires strategic thinking, curiosity for and interrogation of data, coupled with a passion for customer engagement. You'll bring:

• Prior experience working across large customer sets/databases.
• Knowledge of best-practice customer engagement email strategies and how to drive segmentation and personalisation.
• Practical knowledge and hands-on experience using and managing CRM systems (eg Emarsys) and loyalty systems (eg Yotpo).
• An understanding of digital and design technologies and tools (eg Shopify Plus, Photoshop, Figma)
• Digital and email marketing expertise with a strong understanding of email commercial performance.
• Technical and strategic experience designing and executing email campaigns.
• A flair and thirst for working in a fast-paced environment where innovation and results are rewarded.

Curious to find out more? Call Michelle Rubinstein at The Onset on 0413 463 043 or apply online.