Webprofits is a leading DTC + ecommerce marketing agency specialising in helping brands drive growth through sophisticated digital growth frameworks. Established in 2006, we have innovated and re-invented ourselves throughout our history, always looking for a smarter, better and faster way to do things.

We are looking for a Director of Paid Search to lead the Paid Search channel at Webprofits. This role will be a combination of leading the Paid Search team and managing a portfolio of clients.

In this role you will be leading all communications with the client, executing on the paid search strategy and working with a cross-functional team of Webprofits experts to hit the clients' ultimate revenue and profitability goals. You will also lead the Paid Search team through better processes, smarter innovation and inspiring through flawless execution.

Webprofits is a remote-first, independent agency with a culture that promotes transparency, learning and excellence. We use Slack, Notion, Asana and Google Apps for all of our communications and are flexible on the hours you work as long as you attend the regular, collaborative meetings.

Want to go to the gym in the middle of the day and work later in the evening? That's fine. Need to pick up your kids from school and spend some time with them and then make it up at night? That's fine too. We offer flexibility and autonomy if you're great at what you do and are highly communicative about your schedule.

REQUIREMENTS

The successful candidate will be able to demonstrate passion and proven experience with:

• Leading paid search teams including driving better execution and process innovation
• Scaling ecommerce revenue through PMax, Search Ads and YouTube Ads / Shorts
• Generating a high-volume of leads for DTC brands across multiple industries
• Building high-converting landing pages for leadgen campaigns

In this role you will also be required to execute on the following:

• Develop paid search strategies that are profitable and scalable across various industries
• Setup, launch and manage paid search campaigns on Google and Bing
• Write, wireframe and brief landing pages for leadgen campaigns
• Run AB testing campaigns for high-volume campaigns
• Create funnel based strategies to drive greater performance
• Prepare performance analysis reports and make recommendations to adjust and improve strategy performance
• Read and articulate performance data for internal and client-facing reporting
• Conduct meticulous consumer research that orientate GTM strategies
• Share your knowledge and experience with the greater Webprofits team
• Innovate and stay ahead of the latest tactics in scaling paid search

BENEFITS

Webprofits employs the best minds in strategy, marketing, and technology and delivers on a 18-year history at the frontlines of digital marketing. Our goal is to be the #1 DTC Marketing Agency in Australia, and we are focussing all of our efforts into achieving that goal.

Webprofits is a remote-first team with its head office in Sydney so if you want to have a hybrid remote lifestyle this will also suit well. Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.