• Role: Paid Search Manager (SEM)
• Start Date: March 2025
• Location: Melbourne
• Salary: 90K to 110K Package (Inc Super) + Yearly Performance Bonus

Why work for This Media House

• Award-Winning Agency: Recognized by Adnews, B&T, Mumbrella, and MFA.
• Flexible Work: Hybrid arrangement (3 days office + 2 days home) with flexible start & finish times.
• Yearly Performance Bonus: Earn an annual bonus based on performance, rewarding your contributions.
• Training Academy: Receive on-the-job training and ongoing support for career growth.
• Prime Location: State-of-the-art office near public transport, restaurants, and cafes.
• Free Gym Membership: Prioritize your fitness with gym
• Retail Discounts: Enjoy exclusive employee discounts with top retailers.
• Top-Tier Client: Work with a leading Aussie E-commerce brand.
• Industry Collaboration: Partner with top professionals, vendors, and tech innovators.
• Advanced Tools: Access cutting-edge marketing platforms and technologies.
• Big Campaigns: Manage large budgets and impactful, wide-reaching campaigns.
• Team Collaboration: Work closely with creative, strategy, analytics, and production teams.
• Innovation-Friendly: Experiment with new formats, technologies, and platforms.

What we are looking for

• At least 3+ years' experience managing Google Ads, including Google AdWords, Google Shopping & Merchant Centre, and Display & YouTube campaigns end-to-end.
• Experience managing a range of Google PPC clients across a range of industries, with a range of different budgets.
• Knowledge in planning, delivering, and optimizing Google AdWords campaigns, Google Display campaigns, Google Shopping (and Merchant Centre) campaigns, and YouTube campaigns.
• A strong understanding and ability to navigate Google Analytics, including setting up goals and conversion tracking for Google PPC campaigns.
• Someone who can confidently talk to clients and explain their strategic thinking

The Role has 3 Aspects to it

1. Clients

• Lead client search strategy, present recommendations to the client, manage a search campaign
  performance against client KPIs.
• Deliver against customer acquisition targets, managing the role and contribution of search against full
  funnel optimization (Awareness, consideration, conversion, retargeting) against defined targets.
• Working with the media teams, prepare search strategies (including Audience Targeting, keyword approaches, and test and learn approaches relevant to campaign briefs)
• Manage budget, closely monitoring under or overspending, traffic abnormalities, and opportunities for
  optimization recommendations regarding spend and pacing the account

2. Team

• Educate the team on the evolving approach to the evolving search/performance landscape and
  technology.
• Work with integrated client teams to operationalize search performance capability, evaluate
  performance opportunities
• Manage the development of performance and search/performance-based talent.
• Build and maintain relationships with engine and vendor reps to ensure the accounts are healthy and
  utilizing the best search products available.

3. Technical Implementation

• Your time will be allocated across Google Adwords, Display, Shopping & YouTube.
• Whenever needed, optimize campaigns across the channel mix including paid search, display, paid social, and re-targeting.

Yugal Bhatia ( Yoogle )
[email protected]
www.linkedin.com/in/yugal-paxus

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds, and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.