Digital Performance Specialist, Search
nuclei
Posted 12 days ago
An inhouse role with an established, performance driven business.
You will join a digital performance team, you will test and work with new technologies, deliver results through paid media campaigns.
You will work across paid search, paid social and display campaigns, you will have the scope to continually test and learn new channels to diversify the channel mix, stay relevant, maximize the reach, whilst ensuring you are maximizing performance and driving incremental leads / profits.
Responsibilities:
Campaign execution
- Daily campaign management, including optimisation of bids, budgets, keywords, query and negatives to adhere to CPL targets across digital activity.
- With the team support, optimise all digital marketing channels from SEM, Paid Social and Performance Display, with the levers within your control to maximise lead volume and CPLs, and stay within business KPIs
- Manage tech and agency relationships with any 3rd third party providers
Research and Analysis
- Track, report, and analyse website analytics across media channels initiatives and/or new media tests
- Help team build out our creative insight’s strategies with our analytics team
- Monitor campaign results, analyse key metrics, and suggest changes that will optimise performance metrics (mainly CPL) to improve profits
Reporting
- Ensure accuracy between all reporting technologies/platforms to ensure accurate data which dictate our strategies.
- - Assist in the management of reporting channels, set up alerts and to identify any anomalies through daily, weekly, monthly performance.
About you (aka requirements):
- You are a senior executive or a manager in an agency
- You are working on and are passionate about performance driven clients
- You have experience across performance channels, including paid search and paid social
Please apply below or send your CV to [email protected]
About nuclei
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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