We are delighted to partner with the Indigenous Literacy Foundation to identify an experienced Marketing Leader. The ILF is a fantastic, national charity focusing on significantly improving the literacy of children and young people based in Aboriginal and Torres Strait Islander remote Communities across Australia.

The Organisation

Founded in 2011, ILF provides access to books and literacy programs. They gift thousands of new books each year, support communities to create books, many in First Languages, and organise major advocacy and fundraising events, including Indigenous Literacy Day.

As the Head of Marketing, you will work with a team of passionate, inspiring and forward-thinking professionals who are dedicated to the cause and improving the lives of young people in disadvantaged communities.

The Role

Playing a key role as part of the Senior Leadership Team, you will lead the Marketing Team of 8. You will be experienced in all areas of marketing, and be someone who thrives in and positively contributes to an environment of teamwork, collaboration and continuous improvement. You can work from home 2 days per week.

Responsibilities will include:

• Drive the strategic direction of marketing and communications
• Develop and implement multi-channel marketing and communications strategies
• Lead campaign management, integrating digital marketing, call-to-action strategies, and lead generation
• Oversee, execute and manage brand management, ensuring consistent messaging across all platforms and leading Brand Health Surveys.
• Drive key initiatives, including the re-brand launch, website launch, and Annual Impact Report
• Manage ambassador and donor communications
• Collaborate with the Fundraising team to create and deliver high-impact events and appeals
• Manage content creation, PR, social media, and digital communications
• Represent ILF at industry events, conferences, and media opportunities
• Manage the marketing database (Salesforce) to enhance audience segmentation and donor engagement
• Monitor marketing budgets, reporting, and ROI metrics to ensure efficiency and impact

Required Skills/Experience

• You must be a hands-on, driven marketing professional.
• Exceptional leadership skills and have led/motivated/developed a Marketing team
• Excellent interpersonal, influencing and negotiating skills at all levels internally and with external stakeholders
• A strong grasp of financial budgets, forecasts and ROI, and the ability to utilise data analytics to improve performance
• Marketing degree and 5+ years’ experience in marketing, communications, or a related field
• Experience managing diverse workloads, deadlines and people
• Proven ability in leading high-impact campaigns, brand strategy, and fundraising initiatives
• Strong public speaking and stakeholder engagement skills
• Expertise in digital marketing, content strategy, and lead generation
• Experience managing external communications
• Budget setting, ROI analysis, and performance reporting
• Valid driver's licence and the ability to travel as necessary
• The role is full-time and is based in the Sydney CBD office, with working-from-home flexibility 2 days a week
• You must have full, permanent working rights in Australia and be based in Sydney

You do not need to have Not-for-Profit experience to apply, but you do need to have an understanding of the differences in working for a small, mission-led organisation

How to Apply

Send your updated resume in Word to Clare Nash as soon as possible

The successful candidate will be required to undertake a National Police Check and a Working With Children Check