
Head of Brand and Marketing
Feros Care
Posted 17 days ago
We're Feros Care, and we're pleased to meet you.
And what we care most about is helping people live healthier, happier, better-connected lives.
Since 1990, we've been making it happen, both for older Australians and people with disability.
We are proud to be Game Changers. Dream Makers. Kindness Champions. Culture Shapers. Vibrant Creators. And it's not just us who thinks so - we've won many awards on the local and international stage for our approach.
We actively seek to include, welcome and value the unique contributions of all people. We encourage applications from Aboriginal and Torres Strait Islander peoples, people from cultural and linguistically diverse backgrounds, and people with disability.
We are offering a compelling position for a Head of Brand and Marketing to become part of our team. Reporting directly to the Chief Experience Officer, this role holds a crucial position within the Senior Leadership Team. The Head of Brand and Marketing is tasked with spearheading the creation, execution, and oversight of strategic and operational marketing goals to align with our corporate strategy.
If you possess a track record of successfully leading teams, crafting customer engagement and acquisition strategies, enhancing employer and customer branding profiles - then we are eager to connect with you!
This is a permanent full-time role based in our Coolangatta office.
Here's what a typical day might look like for you:
- Lead a Marketing Team with a positive, energetic, welcoming and supportive culture.
- Provide input and recommendations to the Executive, Senior Leadership team and service managers on marketing strategies.
- Ensure marketing ROI through the provision of KPI's and marketing reports that monitor and analyse customer/staff feedback, sales trends, referral patterns and performance.
- Provide an annual analysis of the current market, new developing markets and trends, and related demographics.
- Develop strategy and annual calendar of key lead generation and PR activity to support customer campaigns.
- Develop and execute an external & internal communications strategy.
About YOU:
- Demonstrated leadership capability in brand and marketing management.
- 5 years' experience supported by a bachelor's degree in marketing or business-related field.
- Develop and effectively manage comprehensive marketing and communication strategies.
- Deliver on customer acquisition, retention and brand health targets.
- Proven experience in Marketing & Communications, Media & PR, Crisis Communications, Internal Communications, Campaigns, corporate and employer Brand, Digital Marketing, Events & Sponsorships.
- Aged Care, Disability or Health care experience desirable.
Join Us and Enjoy These Benefits:
- Non-for-profit Salary Packaging (up to the value of $15,899 per annum tax free) and Meal and Entertainment Packaging (up to the value of $2,650 per annum tax free)
- Extensive training, development, and career opportunities (we will support you to complete additional relevant qualifications and certificates)
- Employee Benefit Discount Program "Reward Gateway" (saving you up to $4,000 per annum across hundreds of retailers)
- Private Health Insurance Discount (Medibank)
- Fitness Passport
- Employee Referral Program
- Employee Assistance Program (EAP)
- 9 weeks paid parental leave for eligible Employees
If you would like to discuss accessibility requirements, preferred communication methods or other possibilities please contact Mel Berriman on 0438 409 907.
When successful, you will be required to undertake a Nationally Coordinated Criminal History Check and provide evidence of your right to work in Australia.
Feros Care acknowledges and pays respect to the Traditional Custodians of this land on which we work.
About Feros Care
Feros Care, founded in 1990, is a multi-award-winning, all-inclusive, not-for-profit organisation helping seniors and people with disability live happier, healthier, and better-connected lives.
Everyone says they want to make a difference. With us, you really can!
We are trailblazers in aged care, providing in-home services including personal care, domestic services, social support programs, and access to a clinical health team.
Our two residential villages in northern New South Wales embody the ethos, ‘Don’t just live with us. Come alive with us.’
Feros Care is also a proud NDIS partner in the community, delivering Local Area Coordination services to support people with disability.
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