About Us

Fancy Hank’s Group is a leading hospitality group known for delivering outstanding guest experiences across our venues—Fancy Hank’s, Good Heavens, and Springrock—as well as through our award-winning range of Fancy Hank’s Products. With a commitment to innovation, quality, and world-class service, we are seeking a dynamic Marketing Manager to lead our brand strategy, drive customer engagement, and accelerate growth across all channels.

Role Overview

As Marketing Manager, you will be responsible for shaping and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth.

The Marketing Manager collaborates with the Head of Sales & Marketing to refine and implement the marketing strategy, ensuring efficiency and best practices.

The Marketing Manager partners with the Head of Sales & Marketing to set and achieve revenue and expenditure targets, optimising business performance.

Key Responsibilities

Strategic Leadership

• Develop and execute a multi-channel marketing strategy aligned with the company’s business goals.
• Define and oversee brand positioning, storytelling, and messaging across all customer touchpoints.
• Monitor industry trends, competitor activities, and customer insights to identify growth opportunities.
• Work with the senior leadership team to align marketing initiatives with broader business objectives.

Brand & Content Strategy

• Ensure a consistent, compelling and unique brand identity across all brands.
• Oversee content marketing efforts, including website, social media, video, and editorial content.
• Manage PR, influencer partnerships, and community engagement to enhance brand reputation.

Performance Marketing & Digital Strategy

• Drive customer acquisition through paid media, SEO, email marketing, and loyalty programs.
• Optimise digital campaigns to increase online sales and in-store purchases of Fancy Hank’s Products.
• Leverage data analytics to optimise marketing performance and ROI.
• Oversee CRM strategies, ensuring effective customer segmentation and engagement.

Guest Experience & Loyalty

• Develop and enhance loyalty programs to drive repeat business and customer retention.
• Build strategic partnerships with retail and online stores to expand Fancy Hank’s Products into new distribution channels.
• Leverage data and insights to personalise guest experiences and improve direct bookings.
• Align marketing efforts with operations, ensuring seamless communication of promotions, events, and experiences.
• Oversee CRM strategies, ensuring effective customer segmentation and engagement.

Team Leadership & Budget Management

• Mentor and develop a high-performing marketing team.
• Manage budgets effectively, ensuring maximum impact and efficiency of marketing spend.
• Work cross-functionally with operations, sales, and revenue management teams to optimise marketing efforts.
• Prepare detailed reports on marketing performance, demonstrating the impact on venue bookings, product sales, customer engagement and other relevant business objectives.

Qualifications & Experience

• 7+ years in marketing, ideally in hospitality, F&B, or related industries.
• Proven track record in brand strategy, digital campaigns, and data-driven growth initiatives
• Experience driving brand awareness and sales growth, ideally within the food & beverage space.
• Strong analytical mindset with experience in data-driven marketing and CRM.
• Exceptional leadership, communication, and stakeholder management skills.
• Proficiency in marketing tools, analytics platforms, and CRM systems.
• Passion for hospitality, food culture, customer experience, and brand storytelling.