
Marketing Manager
Fancy Hank's | Good Heavens | Springrock
Posted 21 days ago
About Us
Fancy Hank’s Group is a leading hospitality group known for delivering outstanding guest experiences across our venues—Fancy Hank’s, Good Heavens, and Springrock—as well as through our award-winning range of Fancy Hank’s Products. With a commitment to innovation, quality, and world-class service, we are seeking a dynamic Marketing Manager to lead our brand strategy, drive customer engagement, and accelerate growth across all channels.
Role Overview
As Marketing Manager, you will be responsible for shaping and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth.
The Marketing Manager collaborates with the Head of Sales & Marketing to refine and implement the marketing strategy, ensuring efficiency and best practices.
The Marketing Manager partners with the Head of Sales & Marketing to set and achieve revenue and expenditure targets, optimising business performance.
Key Responsibilities
Strategic Leadership
- Develop and execute a multi-channel marketing strategy aligned with the company’s business goals.
- Define and oversee brand positioning, storytelling, and messaging across all customer touchpoints.
- Monitor industry trends, competitor activities, and customer insights to identify growth opportunities.
- Work with the senior leadership team to align marketing initiatives with broader business objectives.
Brand & Content Strategy
- Ensure a consistent, compelling and unique brand identity across all brands.
- Oversee content marketing efforts, including website, social media, video, and editorial content.
- Manage PR, influencer partnerships, and community engagement to enhance brand reputation.
Performance Marketing & Digital Strategy
- Drive customer acquisition through paid media, SEO, email marketing, and loyalty programs.
- Optimise digital campaigns to increase online sales and in-store purchases of Fancy Hank’s Products.
- Leverage data analytics to optimise marketing performance and ROI.
- Oversee CRM strategies, ensuring effective customer segmentation and engagement.
Guest Experience & Loyalty
- Develop and enhance loyalty programs to drive repeat business and customer retention.
- Build strategic partnerships with retail and online stores to expand Fancy Hank’s Products into new distribution channels.
- Leverage data and insights to personalise guest experiences and improve direct bookings.
- Align marketing efforts with operations, ensuring seamless communication of promotions, events, and experiences.
- Oversee CRM strategies, ensuring effective customer segmentation and engagement.
Team Leadership & Budget Management
- Mentor and develop a high-performing marketing team.
- Manage budgets effectively, ensuring maximum impact and efficiency of marketing spend.
- Work cross-functionally with operations, sales, and revenue management teams to optimise marketing efforts.
- Prepare detailed reports on marketing performance, demonstrating the impact on venue bookings, product sales, customer engagement and other relevant business objectives.
Qualifications & Experience
- 7+ years in marketing, ideally in hospitality, F&B, or related industries.
- Proven track record in brand strategy, digital campaigns, and data-driven growth initiatives
- Experience driving brand awareness and sales growth, ideally within the food & beverage space.
- Strong analytical mindset with experience in data-driven marketing and CRM.
- Exceptional leadership, communication, and stakeholder management skills.
- Proficiency in marketing tools, analytics platforms, and CRM systems.
- Passion for hospitality, food culture, customer experience, and brand storytelling.
About Fancy Hank's | Good Heavens | Springrock
Fancy Hank's is the flagship venue within our trio, which includes Good Heavens Rooftop Bar and Springrock Public Bar. Located in the heart of Melbourne, each venue offers a unique taste and atmosphere that reflects the city's dynamic culinary spirit.
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