About Impressive

Since 2016, Impressive has been accelerating growth for businesses with first-class digital marketing strategies. We’re challenging the way digital marketing agencies do business. Proudly independent, we’re invested in building true partnerships with our clients. Watch as our specialists stretch the definition of performance marketing, merging innovation with experience to deliver up-front results and long-term growth.

About The Role

Reporting to the Group Business Director, the Senior Strategy Manager leads strategic performance marketing efforts for mid- to heavyweight clients. Acting as a secondary client contact for the portfolio, they proficiently develop and communicate integrated multi-channel strategies and guide the growth of their team in alignment with organisational objectives. Ultimately, you’re responsible for the retention and growth of your clients by creating a seamless experience as you champion their vision and share your digital knowledge and performance strategies. You thrive by understanding and problem-solving your clients' challenges while building creative and innovative strategies backed by insights and expertise linked to the digital landscape, their company, category, customers and competitors.

The ideal candidate will have;

• 4-5 years hands-on digital marketing agency experience, with at least 3 working with enterprise accounts.
• The ability to autonomously manage client expectations, timelines, strategies, budgets, pacing and opportunity scoping.
• A passion and drive to lead, grow and nurture a dedicated team of Digital Marketing professionals.

Key Responsibilities

• Strategy Development: Develop high-level strategies for large-scale and complex performance marketing campaigns.
• Advanced Optimisation: Oversee advanced optimization and analysis efforts to drive superior campaign results.
• Team Leadership: Mentor and support 1-2 managers/ specialists, ensuring their development and performance.
• Client Strategy: Understand the clients long-term goals and develop best in class strategies that align with their business objectives.
• Reporting and Insights: Deliver in-depth performance reports and insights to clients and senior management.
• Along with building long-lasting client partnerships, you will stay close to the financials of your portfolio and ensure you’re maintaining an efficient and profitable operation, you will also:
• Lead and maintain regular communication with clients to build strong rapport
• Take detailed briefs and reverse briefs where required
• Stay on top of client challenges, objectives and goals, and share their vision for success
• Lead and own strategic presentations, sharing the role of channels within the media mix
• Ensure all campaigns deliver against agreed KPIs
• Ensure that all clients participate and score high on client feedback
• Establish an agenda and outcome for every client meeting
• Maintain efficiency and profitability via accurate scoping
• Complete and accurate CRM, activity and MRR forecast accuracy
• Manage budgets and maintain proper scoping, quoting and invoicing
• Contribute to business development, including research, proposals and attending pitch presentations
• Ensure all client presentations and reporting has been thoroughly reviewed for quality assurance before sharing with the client
• Be responsible for identifying any underperforming clients who are ultimately a flight risk for the business
• Ensure all campaign tracking has been tested and checked prior to launch

About You

• Extensive and diverse experience in digital marketing and client management
• Proactive nature and ability to get the job done with initiative
• Experience in developing processes to increase productivity
• Organised, with the ability to manage multiple priorities and meet deadlines
• Brings an analytical, can-do approach to problem solving
• An undeniable people person, with excellent communication and interpersonal skills
• Results and performance focused
• Proficient in G-Suite programs
• A growth mindset, with the willingness to learn and try new things
• An entrepreneurial spirit with strong leadership skills
• Independent agency experience essential