Digital marketing Coordinator

We're excited to be looking for a Digital marketing Coordinator to join our dynamic team. Reporting to the Digital Marketing & eCommerce Manager, you will be a passionate eCommerce guru, love digital marketing and enjoy creating online shopping experiences.

The Role:

• Brief the off shore team/studio on marketing calendars and promotional campaigns for e-comm stores, ensuring deadlines are met.
• Proofread and edit campaign creatives, ensuring accuracy in links, URLs, and approvals.
• Collaborate with clients for monthly and weekly promotion approvals, and manage the EDM content, messaging, and send-out schedules.
• Provide data-driven recommendations to enhance promotional and marketing strategies.
• Create quick-turnaround creatives using Canva or Photoshop when needed.
• Oversee daily trading of stores and coordinate with offshore marketing teams for updates.
• Update websites mostly through Shopify, focusing on research, development, apps, and UX optimisation.
• Manage product collections, categories, and merchandising best practices across all sites.
• Optimise homepage displays and implement SEO improvements where necessary.
• Work closely with the team on technical updates and product launches.
• Collaborate with design teams to develop new product ranges for online stores.
• Provide product pricing analysis and promotional strategies based on stock performance.
• Manage EDM automation through platforms like Klaviyo and Mailchimp, and refine email marketing strategies.
• Assist clients with social media posting, content creation, and community management across various platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Leverage third-party marketplace opportunities (e.g., Amazon) to boost client visibility and sales.

ABOUT YOU:

You bring 3+ years of experience in a similar role, you have a clear understanding of online retail, customer user experience, edm strategy, Shopify and digital marketing. You're highly organised, solutions-focused, and skilled in both written and verbal communication. You possess both an analytical and creative mindset. Plus, you’re a team player, have a collaborative spirit and enjoy juggling multiple tasks and the challenge of meeting tight deadlines.

Essential skills:

• Proven experience 3 Years+ in a similar role who is looking to step up in your career
• Strong understanding of e-commerce platforms, specifically Shopify
• Proficiency in SEO, Google Analytics, and digital marketing tools (e.g. Google Ads, Facebook Ads)
• Digital Marketing Campaign Experience
• Experience working across multiple clients websites
• Understanding marketing calendars to brief creatives
• Assist with new website setups for new clients
• Understanding of sales targets and strategies to increase sales
• Excellent communication, analytical, and critical thinking skills
• Strong organisational skills and work ethic
• Confident to proactively bring new ideas to the table
• Ability to work independently and as part of a close-knit team in an evolving environment
• Experience in trading high performing websites within a retail product environment

Key skills:

• Bachelor of Marketing/Commerce or similar
• An understanding of Inventory Management and online stock management
• Basic Skills with Adobe Photoshop or Canva (preferred but not essiential)
• A/B Testing experience
• Familiar with sending EDM’s & automations
• Shopify & Klaviyo experience highly regarded
• Interest in sports and entertainment
• Experience working with an offshore team
• Creative & Analytical mindset
• SEO and SEM experience highly regarded
• Eager to work in a fast paced, ever-changing environment
• Amazon experience highly regarded

Benefits and perks:

• Opportunity to progress within a growing team
• Exposure to the biggest sports teams and entertainment brands in Australia
• Autonomy & ownership within the role (once you have learnt the ropes of course!)
• Short walk from either Richmond/South Yarra train stations
• Brand new office in Cremorne with rooftop, ping pong table and BBQ area!
• Many cafes, restaurants & bars within walking distance
• Many social “get togethers” and team building activities throughout the year
• Italian coffee machine (the small things count!)
• Central sound system, did we mention ROOFTOP?

Please click on link below to see the type of products we work with for one of the key sports teams:

https://redbullampolracingshop.com/

Please send your cover letter outlining your suitability to this position and resume to:

Leanne Weatherall

HR Manager

[email protected]