About the role

You'll take ownership of the social media and community side across Cloud Restaurant Group's portfolio of F&B brands — IG and TikTok, content, and actually engaging with the people following these accounts. You'll work closely with the stakeholders/marketing lead, who will guide overall strategy and campaign direction — your focus is on planning the content engine, executing it well, and helping us understand what's working through research and reporting.

Key responsibilities

Plan and maintain a content calendar for Instagram and TikTok, balancing community-building content with occasional reservation-driven posts

Shoot and edit photos and videos (Reels/TikTok-style short-form content) for daily posting

Generate fresh content ideas based on what's happening in the cafe, seasonal moments, and trends

Write captions and copy in a warm, conversational tone consistent with brand voice

Analyse performance and fine-tune the content type and pillar

Execute marketing campaigns based on briefs and direction from the marketing lead — timelines, content rollout, coordination across channels

Track campaign performance and flag what's working (or not) as it happens

Manage outreach, scheduling, and on-site hosting for KOLs and content creators visiting the cafe

Be the point of contact during creator visits — briefing them, ensuring a smooth experience, and following up on content

Stay on top of social media trends (formats, audio, challenges) and bring relevant ones to the team

About you

1–2 years of experience in marketing, social media, or content creation (F&B/lifestyle experience is a plus)

A self-starter who can take initiative and manage day-to-day content output with minimal supervision

Comfortable shooting and editing photo/video content for social platforms (CapCut, Premiere, Photoshop, Canva)

Strong understanding of IG and TikTok — how content performs, what formats work, and why

Good written communication — able to write in a friendly, natural tone

Organised and able to coordinate with multiple people (creators, vendors, internal team) at once

Experience running or supporting paid social ads (Meta/TikTok Ads Manager) is a plus

Existing network of food/lifestyle content creators in Singapore is a plus

Basic graphic design skills (Canva or similar) is a plus