About us

At the South Australian Tourism Commission (SATC), we’re passionate about South Australia and dedicated to making a positive impact on our tourism sector. We believe travel is about meaningful connections - not transactions - and that people crave experiences that enrich and inspire.

Our team champions the simple pleasures that make our state unique, working together to create authentic, memorable moments for visitors and locals alike. Guided by Aboriginal care for place and community, inspired by regenerative principles, and committed to diversity and belonging, we see tourism as a way to bring people closer - to each other, to our communities, and to the land we love.

At the SATC you’ll find a team that’s collaborative, creative, and always striving to do things differently. Here, every voice counts and every story matters - you’ll be respected and make a meaningful impact as we celebrate shared values, diverse experiences, and collective success. We’re proud to champion South Australia’s spirit - warm, generous, and down-to-earth - and we’re committed to making our state a place where every visitor feels at home.

About the role

Join our Creative & Content team and lead the strategy, creation and performance of content across South Australia's most influential digital channels. This exciting leadership role is responsible for driving social media, website and email content that inspires visitors, strengthens the South Australia brand, and supports tourism growth across the state.

You'll lead a high-performing content team and work closely with marketing, events, PR and digital specialists to deliver engaging, audience-focused content and campaigns.

Other key responsibilities include:

Lead SATC's social media, website and email content strategy to drive destination awareness and visitor engagement.

Champion a culture of innovation, collaboration and excellence across the content team.

Deliver compelling, audience-focused content that aligns with marketing campaigns, initiatives and brand objectives.

Monitor performance and use insights to optimise content, audience growth and engagement.

Build strong relationships with internal teams, industry partners and external suppliers to deliver effective outcomes.

About you

We're looking for a strategic and creative digital marketing leader who thrives in a fast-paced environment and is passionate about storytelling, audience engagement and showcasing destinations through compelling digital content.

The ideal candidate will have:

Proven experience leading social media, content or digital marketing functions.

Strong strategic thinking and an ability to turn insights into effective content approaches.

Exceptional storytelling, communication and stakeholder management skills.

Experience leading teams and delivering results in a fast-paced environment.

A passion for innovation, audience engagement and showcasing South Australia through world-class content.

Full position descriptions can be accessed via our careers page: Careers | Tourism SA

This position is offered as a full-time 12-month non-executive contract at a classification of ASO7 ($116,089 - $125,490).

A wide range of employee benefits are available at SATC including:

Purchased Leave Entitlements

Opportunity to join a fun and active social club

Annual Calendar of Wellness events

Mental Health First Aid Training

Ongoing Training and Development opportunities

Annual skin checks and flu vaccinations

Casual Fridays

Staff recognition and service awards

Access to a free and confidential employee assistance program

As an organisation dedicated to reconciliation, involving and engaging with Aboriginal and Torres Strait Islander peoples is essential. We believe that embracing a mix of ideas and experiences drives innovation, challenges assumptions, and helps us create bold solutions for South Australia’s tourism future. That is why, we encourage applications from people of all backgrounds, cultures, and experiences – including Aboriginal and Torres Strait Islander peoples, members of the LGBTIQ+ community, and those living with a disability – to join us in shaping a vibrant and inclusive tourism industry for South Australia.

Applications consisting of a resume and cover letter are to be directed Chris Plummer, Director, Creative & Content at the South Australian Tourism Commission.

Applications close: 5pm Friday 4 September 2026.

Enquiries can be directed to People and Culture at [email protected].

The South Australian public sector promotes flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.