The Digital Executive/Senior Executive/Assistant Manager is responsible for strategically positioning the company, building brand equity, and enhancing customer experiences. This role leads cross-functional efforts to drive effective marketing campaigns and ensure exceptional customer satisfaction, focusing on elevating the brand's image, attracting and retaining customers, and contributing to sustainable business growth through various stakeholders.

Goals:

Enhance Brand Visibility: Strategically position the company as a leading and trusted entity in the industry, attracting new business opportunities, partnerships, and increased participation in our events.

Roles & Responsibilities:

Strategic Marketing & Brand Communications

Drive the creation and implementation of annual and quarterly marketing plans aligned with company goals and revenue timelines.

Ensure brand consistency across all touchpoints—website, social media, email, physical assets, and Public Relations materials.

Create high-conversion copy, visuals, and digital campaigns to build brand equity and direct bookings.

Leading, Managing and Accountability

Leading, managing and holding the team accountable for their performance to meet the company goals.

Conduct regular performance evaluations and provide constructive feedback.

Public Relations

Develop and implement Public Relations strategies to enhance the company's reputation and public image.

Cultivate positive relationships with media and various stakeholders.

Manage crisis communications effectively and proactively.

Marketing Campaigns

Lead the planning and execution of integrated marketing campaigns across various channels.

Analyze market trends and consumer insights to inform marketing strategies.

Content Development & Digital Presence

Curate and produce high-quality content (visual, copy, video) showcasing property features, guest stories, and lifestyle relevance.

Manage and monitor all social media platforms; track performance and optimize for engagement, reach, and bookings.

Requirements:

Diploma/Bachelor's in Marketing, Communications, Public Relations, Business Administration, or a related field.

Experience: 1- 5 years of relevant work experience in marketing, public relations

Creative and Strategic Thinking: Ability to think creatively and strategically, developing plans that align with overall business objectives.

Customer-Centric Mindset: Deep understanding of customer needs and a commitment to delivering exceptional customer service experiences.

Analytical Skills: Strong analytical skills for assessing marketing campaign performance, customer satisfaction metrics, and other key performance indicators, enabling data-driven decision-making.

Adaptability and Agility: Ability to adapt to changing market dynamics, customer preferences, and emerging trends in a dynamic business environment. Capacity to think and work swiftly in a dynamic environment.

Communication Skills: Excellent verbal and written communication skills; ability to interact professionally with diverse groups.

Technical Proficiency: Familiarity with digital marketing tools, CRM systems, and social media platforms including AI tools