Marketing, Brand & Digital Experience Coordinator

Yarra Valley Skin Collective | Healesville, VIC

Part-Time | 8–12 Hours Per Week
$40–$50 per hour + Super (depending on qualifications and experience)

About Yarra Valley Skin Collective

Yarra Valley Skin Collective is a premium, doctor-led skin, laser and aesthetic medicine clinic located in the heart of Healesville.

Our philosophy is simple – helping our patients achieve healthy, natural, confident skin through evidence-based treatments, regenerative medicine and exceptional patient care.

As we continue to grow, we're looking for a passionate and highly organised Marketing, Brand & Digital Experience Coordinator to become an integral part of our team.

This is far more than a social media role.

We're looking for someone who understands branding, digital marketing and customer experience, and who is excited by the opportunity to help build one of the Yarra Valley's leading medical aesthetic clinics.

About the Role

This is a newly created position with enormous opportunity to make a genuine impact on the future growth of our business.

Working closely alongside our doctor and clinical team, you'll be responsible for bringing our brand to life across every patient touchpoint—from the moment someone first discovers us online, through to becoming a loyal, long-term patient.

This role combines:

Marketing

Branding

Digital strategy

Patient experience

Content creation

Business growth

We're looking for someone who enjoys thinking creatively while also improving systems and finding smarter ways to communicate with patients.

This is an In-House Position

This is not a remote position.

We're looking for someone who genuinely wants to become part of our team and immerse themselves in our clinic, our patients and our brand.

The successful applicant will be expected to work approximately 8–12 hours per week, including 4–6 hours onsite in our Healesville clinic each week.

During this time you'll:

Capture photography and videography

Film treatments and educational content

Work alongside our doctor and clinicians

Attend planning meetings

Brainstorm new marketing ideas

Capture authentic behind-the-scenes content

Gain a genuine understanding of our patient experience

The remaining hours may be completed flexibly from home.

Your Responsibilities

You'll be responsible for coordinating and delivering all aspects of our marketing and brand, including:

Marketing & Branding

Developing and implementing our marketing strategy

Creating engaging social media content

Managing Instagram and Facebook

Writing educational content and captions

Scheduling posts and stories

Creating brochures and promotional material

Coordinating professional photography and content days

Updating our website

Managing monthly email campaigns

Assisting with Google Business Profile

Coordinating magazine articles and media opportunities

Liaising with advertising providers where required

Supporting new treatment launches and promotional campaigns

Monitoring marketing performance and identifying opportunities for growth

Content Creation

Filming treatments

Photography

Reels and short-form video

Educational videos

Before and after photography

Product photography

Behind-the-scenes content

Interviewing our clinicians

Patient success stories

Digital Experience & Patient Journey

We're passionate about continually improving the experience our patients have with our clinic.

You'll help develop and refine every stage of the patient journey, including:

Creating patient journey workflows

Developing automated email and SMS sequences

Setting up recalls and follow-up campaigns

Optimising appointment booking pathways

Reviewing and improving appointment types

Creating online consultation forms

Improving digital communication with patients

Reviewing and streamlining clinic processes

CRM management and optimisation

Database management

Assisting with implementation of new software and digital solutions

Helping improve clinic efficiency through automation and digital systems

About You

We're looking for someone who is creative, proactive and highly organised.

Most importantly, we're looking for someone who can demonstrate that their marketing has delivered real business growth, not simply beautiful social media posts.

Essential Requirements

✔ Tertiary qualification in Marketing, Communications, Digital Marketing or a related discipline

✔ Proven experience in a marketing role

✔ Demonstrated success helping grow another business or brand

✔ Experience developing marketing strategies and executing campaigns

✔ Excellent written communication and copywriting skills

✔ Strong photography and videography skills

✔ Experience using Canva

✔ Strong organisational and project management skills

✔ Confidence working independently while collaborating closely with a team

Highly Regarded

Experience with:

Adobe Creative Suite

Google Ads

Meta Ads

SEO

Google Analytics

Email marketing platforms

CRM systems

Marketing automation

Customer journey mapping

Website management

AI tools (such as ChatGPT) to improve workflow and productivity

Experience within healthcare, aesthetics, wellness or premium service industries would be highly regarded, however is not essential.

We'd Love to See Evidence Of

We're looking for someone with a proven track record of helping businesses grow.

When applying, we'd love applicants to include examples of:

Businesses or brands they have marketed

Marketing campaigns they have developed

Social media accounts they have managed

Photography or videography portfolios

Examples of brochures or graphic design

Growth metrics wherever possible

For example:

Increased enquiries

Increased bookings

Increased revenue

Improved patient retention

Increased website traffic

Increased social media engagement

We're interested in outcomes—not simply content.

Why Join Us?

You'll be joining a passionate, supportive and close-knit team where your ideas will genuinely make a difference.

We offer:

Flexible working arrangements

Beautiful purpose-built clinic in Healesville

Opportunity to shape and grow a premium healthcare brand

Creative freedom

Ongoing professional development

Staff treatment and product benefits

Supportive team culture

Opportunity for the role to grow as the business continues to expand

This role has significant long-term potential and could evolve into a senior marketing and business development position as Yarra Valley Skin Collective continues to grow.

How to Apply

Please submit:

Your resume

A cover letter explaining why you're interested in this position

Examples of businesses or brands you've helped grow

A portfolio of previous work (social media, campaigns, photography, graphic design or videography)

In your cover letter, we'd also love you to tell us about one business or brand you've helped grow, the strategies you implemented, and the measurable results achieved.

A Final Word

This isn't a typical marketing role.

We're looking for someone who wants to become part of our team and genuinely contribute to the growth of our business. Someone who loves creating beautiful brands, understands the importance of exceptional customer experiences, and enjoys turning creative ideas into measurable business success.

If you're passionate about marketing, storytelling, innovation and helping build something truly special, we'd love to hear from you.