Meta Ads Specialist - BlackBull Digital

This Is Not a Standard Agency Meta Role

If your experience with Meta Ads is mostly launching campaigns, checking ROAS and making basic optimisations, this probably isn't the role for you.

BlackBull Digital is a high-performance, technically driven marketing agency.

We go deep.

Deep into customer psychology.
Deep into creative performance.
Deep into conversion data.
Deep into funnels, offers, audiences and campaign structure.

We are looking for an experienced Meta Ads Specialist who thinks the same way.

Someone who doesn't just ask:

“Did the campaign perform?”

But instead asks:

Why did it perform? Where is the constraint? What does the data tell us? And what do we test next?

The Minimum Standard

To be considered for this role, you must have:

$5M+ in personally managed Meta advertising spend

Significant hands-on experience across Facebook and Instagram advertising

A strong understanding of marketing fundamentals, not just Ads Manager

Experience managing and scaling campaigns across multiple brands or accounts

Advanced knowledge of campaign structures, optimisation and scaling

Strong knowledge of creative strategy and creative performance analysis

Experience with lead generation funnels and conversion campaigns

A strong understanding of retargeting and audience strategy

Experience running structured A/B and multivariate testing

Strong commercial understanding of CPA, CAC, ROAS, LTV and profitability

An understanding of how landing pages, offers, email and CRO impact paid media performance

Proof is required.

During the recruitment process, we will ask you to show us:

Brands and accounts you have personally worked on

Approximate advertising spend you personally managed

Campaigns you were directly responsible for

Results you achieved

The strategy behind those results

What you personally did versus what was handled by other people in the team

We are not interested in someone presenting an agency's results as their own.

We Don't Optimise Meta Ads in Isolation

This is one of the biggest differences between BlackBull and a traditional agency.

We don't look at a poor CPA and immediately start changing audiences.

We diagnose the entire system.

That might mean analysing:

Hook rate

Hold rate

CTR

CPC

CPM

Landing page conversion rate

Cost per lead

Cost per acquisition

ROAS

Funnel drop-off

Audience performance

Creative fatigue

Offer performance

Email follow-up

Retargeting performance

We cross-reference the data to understand where the actual constraint is.

A campaign may not have a Meta problem.

It may have a creative problem.

An offer problem.

A landing page problem.

A conversion problem.

Or a customer understanding problem.

Your job is to be able to identify the difference.

Customer Research Comes Before Campaigns

We are obsessive about understanding the customer.

Before deciding what creative to produce or which angle to test, we want to understand:

Who are we actually speaking to?

What do they want?

What are they frustrated by?

What have they already tried?

What stops them from buying?

What language do they use?

What objections do they have?

What would make them stop scrolling?

That research flows into:

Audience strategy

Creative angles

Hooks

Ad copy

Offers

Landing pages

Funnels

Retargeting

Campaign structure

We want someone who understands that great paid media starts before Ads Manager is opened.

Creative Is Data

At BlackBull, we don't look at creative and say:

“I like this ad.”

We want to know what the market thinks.

We analyse creative performance in detail and use the data to determine what needs to change.

You should be comfortable looking at metrics such as:

Hook rates

Hold rates

Click-through rates

Engagement

Cost per click

Conversion rates

CPA

ROAS

Creative fatigue

You will need to turn that data into clear actions for the next iteration of creative.

What do we keep?
What do we kill?
What do we change?
What do we test next?
What do we scale?

CRO Is Part of the Job

We are heavily focused on conversion rate optimisation across the entire customer journey.

That means you cannot think of your responsibility as ending when somebody clicks an ad.

We look at:

Landing pages

Funnels

Forms

Offers

Checkout processes

Email campaigns

Follow-up sequences

Retargeting

User behaviour

Conversion rates

We use analytics, behavioural and heatmapping tools, AI tools and other platforms to identify weak points and opportunities for improvement.

You don't necessarily need to personally build every component.

But you do need to understand how they affect the performance of your campaigns.

What You'll Be Doing

You will be responsible for:

Developing and executing high-performing Meta advertising strategies

Building and managing Facebook and Instagram campaigns

Developing lead generation funnels

Creating audience and targeting strategies

Building retargeting strategies

Analysing campaign and creative performance

Identifying bottlenecks across the conversion journey

Continuously optimising campaigns

Running structured tests across creative, hooks, copy, audiences, offers and landing pages

Scaling winning campaigns while maintaining profitability

Providing clear recommendations based on data rather than assumptions

Working with the broader team to improve creative, landing pages, funnels and offers

Expect a Technical Interview

We are serious about hiring someone who genuinely knows this craft.

So our interview process will go deeper than:

“Tell us about a successful campaign you've run.”

Expect technical questions around:

Campaign architecture

Scaling

Attribution

Audience strategy

Creative testing

Creative performance

Funnel performance

CRO

Retargeting

Data interpretation

Diagnosing underperforming campaigns

We will also give you real campaign scenarios.

You may be shown a set of performance data and asked:

What do you think is happening?

Where is the bottleneck?

What would you change?

How would you structure the campaign?

What would you test first — and why?

We care far more about how you think than whether you can memorise Meta best practices.

Who Will Love This Role

You'll probably love BlackBull if you're the type of marketer who:

Gets genuinely interested when a campaign isn't performing

Wants to know why

Can spend an hour inside the data and come out with three strong hypotheses

Understands that creative and media buying cannot be separated

Enjoys testing

Thinks commercially

Challenges assumptions

Is constantly learning

Wants to work around people who take marketing seriously

We're not trying to build an agency full of generalists pushing buttons.

We're building a team of specialist marketers who understand how growth actually works.

If that sounds like you, we'd like to hear from you.