We're looking for a Digital Marketing Specialist to join the Hallmark team. Someone with a few years under their belt who's confident across paid and organic channels, thinks strategically, and gets a genuine kick out of seeing their work move the needle. If you're Brisbane-based, sharp with Google Ads, Meta Ads, social media, email, and SEO — and you want a role where you actually do the work rather than just sit in meetings about it — we'd love to hear from you.

About Hallmark
Hallmark is a Brisbane-based digital agency specialising in web development, performance marketing, and branding. From precision Shopify builds to full-funnel paid campaigns, organic social strategies, and email marketing, our work blends sharp thinking, creative integrity, and considered strategy.
We're a small, focused team that values clarity, pace, and polish. We work across beauty, e-commerce, hospitality and food brands — and every person on the team has real ownership over their output.

The Role
This is a full-time, in-office role based in Brisbane, working across a diverse portfolio of e-commerce and hospitality clients. One day you might be optimising a Google Ads campaign for a skincare brand and reviewing search term reports. The next, mapping out a social content calendar for a restaurant group, building a Klaviyo email flow, auditing a client's on-page SEO, or pulling performance reports and presenting insights to a client. You'll work closely with our design and development team to brief creative, align messaging, and make sure everything from ad campaigns to Instagram feeds is cohesive and performing with intent.

This role spans five core areas:

Paid Media: Owning the setup, management, optimisation, and reporting of Google Ads and Meta Ads campaigns across multiple client accounts. You understand campaign structure, audience targeting, bid strategies, conversion tracking, and how to read performance data and act on it — not just report it.

Organic Social: Planning, scheduling, and posting content across Instagram, Facebook, and other platforms. Writing captions, managing content calendars, monitoring engagement, and keeping each brand's social presence active and on-brand. Community management including responding to comments and DMs is part of the day-to-day.

Email Marketing: Building and managing email campaigns and flows — primarily in Klaviyo. From welcome sequences and abandoned cart flows to campaign sends and list segmentation, you'll own the email channel for your clients.

SEO: Supporting on-page SEO improvements across client sites. Meta titles, descriptions, alt tags, keyword research, content recommendations, and technical audits. You don't need to be an SEO specialist, but you should know the fundamentals and be confident implementing them.

Website & Content Updates: Making updates to client websites across Shopify and Squarespace. Product updates, page edits, banner swaps, blog uploads, and general content maintenance. You don't need to be a developer, but you should be comfortable navigating a CMS and making clean, accurate edits.

Must-haves

Brisbane-based

2–4 years experience in a digital marketing role — agency experience is a bonus but not essential

Hands-on experience running and optimising Google Ads and Meta Ads campaigns

Strong understanding of social media strategy and what makes organic content perform

Experience with email marketing platforms, ideally Klaviyo

Comfortable working in a CMS (Shopify, Squarespace, or WordPress)

Familiarity with Google Analytics (GA4) and Google Tag Manager

Organised and detail-oriented — you'll be across multiple clients and nothing should slip through

Confident communicating directly with clients

Okay with dogs in the office (non-negotiable)

Nice-to-haves

Agency experience managing multiple accounts simultaneously

Experience with Klaviyo flows, segmentation, and campaign reporting

Understanding of on-page SEO, structured data, and technical SEO fundamentals

Google Ads or Meta Blueprint certifications

Interest in e-commerce, beauty, hospitality, or lifestyle brands