Paid Media Specialist - Social Media

What Works Global Pty Ltd
Sydney, NSW, Australia
A$80,000-A$90,000 p/a + Super
Market rate
Advertising, Arts & Media → Media Strategy, Planning & Buying
Full-time
Hybrid

Posted 4 days ago


We manage paid media for a strong client base spanning ASX-listed companies, government, education, resources, logistics and retail sector. The budgets are significant and the accountability is real.

We're looking for a Paid Media Specialist to own campaign delivery across a varied portfolio. You'll be hands-on in the platforms daily, close to the performance data, and trusted to make decisions on where budget is best spent.

What you'll do

Plan, build, launch and optimise paid campaigns across Meta and potentially Google (if experienced)

Manage client budgets and pacing, and make confident calls on allocation

Turn performance data into clear, well-reasoned recommendations

Shape creative strategy for paid content and write ad copy that converts

Keep clients and internal teams informed with timely, clear communication

Manage multiple accounts and deadlines without dropping the ball

What you'll bring

Minimum 3 years' paid media experience (agency background preferred)

A self-starter who takes ownership of outcomes

Strong written and verbal communication

Genuine comfort with data and the ability to draw insight from it

Solid budget management

Platform expertise in Meta Ads Manager and GA4 (Google Ads a strong advantage)

Creative thinking and confident copywriting

Sharp problem-solving and strong time and project management

We're after a strategist and operator who lives in the platforms and drives results.

Why What Works We're a growth and transformation agency with a team across Australia. Our clients are serious and the work is visible: what you deliver has a genuine impact on brands people know. You'll get real ownership early, direct access to senior people, and the space to make decisions and stand behind them.

If you're after sharp work on accounts that matter, we'd like to hear from you.


About What Works Global Pty Ltd

Canberra, ACT, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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