Lifecycle Marketing Manager
Location: Newcastle, NSW | Hybrid (3 days in-office, 2 days WFH)

A little bit about us

Hello, we’re Mustard and we make colourful furniture designed to bring joy to everyday spaces. We’re a growing, design-led brand selling direct to customers around the world, alongside an expanding B2B channel.

We care about our customers, our team and the experience people have with us from first click to years down the track. Email and SMS are an important part of how we stay connected with our community. We’re ready to deepen our focus, building more personalisation into the customer journey and laying the foundations for a truly considered lifecycle experience.

The Role

Mustard is looking for a Lifecycle Marketing Manager to help shape and grow how we connect with customers across their journey, with email and SMS as your initial core focus. This means thinking about how we communicate with customers over time, from first interaction through to repeat purchase and beyond.

You will report to our Head of Marketing but collaborate closely with our Ecommerce, Creative, Design and Wholesale and Trade Teams.

This is a hands-on role for someone experienced in Klaviyo who enjoys building thoughtful customer journeys, improving performance steadily over time, and bringing clarity to lifecycle marketing.

You'll spend most of your time in the detail, refining flows, improving segmentation and helping us become more thoughtful about how and when we communicate with different customers. You’ll play an important part in shaping how we think about lifecycle over time, starting with email and SMS as the foundation.

What’s in it for you?

💡 The chance to be part of a team in a company that’s scaling fast
🌍 Work on exciting projects that directly impact customers around the world
🤝 Collaborate with passionate teams who love what they do
🚀 Be part of a growing business where your ideas can shape how we do things

What you’ll be doing

Develop and refine lifecycle journeys

Build, manage and improve automated lifecycle journeys, including welcome, browse, cart, post-purchase and win-back flows

Evolve lifecycle stages so they better reflect how our customers shop

Maintain list health, deliverability and best practice standards

Bring structure and consistency to how we approach the customer journey across the four regions we work in

Take a thoughtful view of our end-to-end customer journey and apply improvements through lifecycle activity

Plan and deliver campaigns

Build and send campaigns that are relevant, on-brand and considered, including segmentation and testing

Support the delivery of the weekly campaign schedule by working closely with the Marketing and Design teams to execute email and SMS campaigns in Klaviyo.

Help shape a consistent, thoughtful journey rather than one-off emails

Integrate SMS in a way that complements email

Maintain careful QA and performance tracking processes

Improve retention and customer value

Identify ways to improve repeat purchase through better journey design

Refine post-purchase communication and cross-sell logic

Use segmentation and behavioural insight to make communications more meaningful

Run structured tests and build on what works

Help tailor lifecycle journeys for different customer groups, including DTC and B2B

Measure, learn and improve

Analyse customer and campaign data to understand what’s working and where we can improve.

Report on CRM performance and share clear, practical insights with the team.

Use data and customer behaviour to refine campaigns, flows and lifecycle journeys.

Contribute ideas that help us continue to evolve our lifecycle approach over time.

Hello, is it you we’re looking for?

You likely have 3 to 6 years’ experience in CRM, lifecycle or retention marketing within eCommerce or retail. You are:

Experienced in Klaviyo, including flows, segmentation, campaigns and SMS

Comfortable working with data and interpreting performance

Detail-oriented and thoughtful in your approach

Proactive, organised and commercially aware

Motivated by building something carefully and improving it over time

You don’t need to be a senior strategist. You do need to be someone who can work confidently and independently in this space, while staying connected to the broader team.

How we work

We’re collaborative, practical and kind.

We believe in getting better every day, in small, meaningful ways. We care about doing good work, supporting each other and building something we’re proud of. Ideas are welcomed, ownership is shared and progress is steady.

This is an opportunity to shape an important part of the customer experience within a growing brand that values creativity, clarity and care.

The important stuff

HOME 🏡

Flexible working hours

Hybrid office schedule (3 days in-office)

Paid personal + carers leave

WORK 💛

Listed in the AFR Fastest Growing Companies in Australia in 2025

Named in The Sunday Times Best Companies to Work For 2025

Competitive salary, depending on experience

Colourful office space in Newcastle, NSW

Your own personal and professional development budget

Listed in The Times Fastest Growing Companies in the UK in 2023

#3 in The Times Best Companies To Watch Out For 2022

Immediate start to the right candidate

PLAY 👯

20 days holiday (plus public holidays)

Plus an extra day for your birthday!

Regular team lunches & creative socials

50% team discount on Mustard products

If you like the sound of the role, we’d love to hear from you. Send an email to Taryn at joi••••••••@mustardmade.com with your CV and a little bit about you.

Want some bonus points? Let us know your favourite locker and why.

We highly encourage people of all cultures, ethnicity, abilities and sexual orientation to apply. If you don’t meet all of the criteria, we still highly encourage you to apply and tell us why you think you’re the right person for the job.

Please note, the closing date for applications is 17th July 2027.