Role Overview

We are looking for a strategically minded and commercially aware Graphic Designer to join our creative team. This is more than an executional design role—you will shape creative concepts, challenge ideas, and translate business objectives into impactful visual communications across digital and print platforms.

Working closely with the marketing team, you will develop integrated campaigns that strengthen our brand, engage audiences, and support lead generation and conversion. We are looking for someone who understands that great design is not just visually appealing, but also communicates effectively, delivers results, and builds a consistent brand experience.

Key Responsibilities

Create high-quality marketing materials across digital and print, including social media content, EDMs, brochures, flyers, banners, ads, and presentation decks.

Develop original creative concepts and integrated campaigns aligned with marketing goals, audience insights, and brand guidelines.

Contribute commercially focused ideas for campaigns, product launches, promotions, events, and brand activations.

Design engaging ad creatives for Meta, Google, LinkedIn, and other digital platforms with a focus on engagement, lead generation, and conversion.

Create landing page visuals, website graphics, and promotional assets that enhance user experience and campaign performance.

Produce compelling visual content through static design, motion graphics, and short-form videos where applicable.

Collaborate with the marketing team from concept development through execution and rollout.

Adapt creative concepts across multiple platforms while maintaining brand consistency and visual impact.

Maintain high creative standards across all marketing touchpoints.

Present and explain creative ideas with clear design rationale linked to campaign and business objectives.

Keep up with design trends, digital marketing, audience behaviour, and emerging creative technologies.

Manage timelines and deliver high-quality, production-ready creative assets.

Requirements

Proven experience creating high-performing advertising assets for Meta (Facebook & Instagram), LinkedIn, Google Ads, and other digital platforms.

Proficient in photography, videography, and video editing.

Good understanding of UX/UI principles, website graphics, and landing page design.

Familiarity with marketing funnels, customer journeys, and conversion-focused design.

Experience preparing production-ready artwork for large-format printing, exhibitions, events, and roadshows.

Ability to interpret campaign performance data and apply insights to improve creative output.

Strong communication and presentation skills, with the ability to explain design rationale and respond constructively to feedback.