My Way Up is a Gold Coast gut health company. We sell supplements, and we run shotgun metagenomic testing — we sequence customers' gut bacteria in a lab and give them back a real read on what's in there. It's a genuinely interesting business to optimise, because the products need explaining and the customers do their research.

We’re looking for a strategic creative who understands direct response email marketing.

Someone who knows what makes people open, click, and buy.

What You'll Do

Own the full email and SMS marketing strategy - from planning and execution to performance optimisation. This includes campaigns and automated journeys across our AU and US account.

Write, build, and manage campaigns end-to-end: develop the strategy, craft direct response copy, plug it into Klaviyo, test variations, and report on performance.

Champion testing and optimisation

Use data-driven insights to segment, personalise, and deliver messaging that resonates at every stage of the lifecycle.

Analyse performance metrics (deliverability, open rates, CTR, CVR, unsubscribes, ROI) and provide actionable insights.

Maintain strong deliverability through strong list hygiene, IP/domain reputation, and content compliance.

Collaborate across marketing, content, digital, and analytics teams to keep campaigns aligned and impactful.

What we are looking for

3-5+ years of experience in email marketing or CRM, ideally in e-commerce.

Hands on experience in Klavyio

Based on the Gold Coast, QLD

Familiar with (or eager to master) email deliverability, database hygiene, and inbox placement.

Skilled in direct response copy writing.

Obsessed with testing and optimisation — you’re always chasing small tweaks that lead to big wins.

Why Join Us?

Join a small, results-driven team with ambitious growth goals

Work directly with the founders and leadership team

Huge potential for career growth as the brand scales

Modern office in Currumbin

Apply Now

Please include examples of email and SMS campaigns you’ve created — whether it’s a flow you’ve built, a campaign you’ve written, or performance results you’ve driven. Applications without examples of your work will not be considered.

Bonus points if you include a short breakdown of a winning campaign — what you tested, what you learned, and the results it achieved.